Please see attached files
Questions to be answered in your case study analysis Case study 1: KOVA: becoming a Vietnamese household name in paint: Q1: What competitive strategy can KOVA use in both domestic and international pint markets? Q2: What makes a strong brand? How can KOVA build a strong brand within and outside of Vietnam? How can KOVA leverages its home ground advantage to beat foreign competitors? Q3: Identify the opportunities and challenges that the KOVA Group is facing in the paint market in Vietnam. Case study 2: TRSB (A): Strengthening a service brand in Business-to-Business (B2B) marketing. Q1: What are the seven marketing mix variables for a service company? Apply these to TRSB. Q2: How does a service company benefit from branding in B2B marketing? Apply these benefits to the TRSB brand. Q3: Analysis the value of TRSB brand. How could this company strengthen its brand? paint How can Kova leverage its home ground advantage to beat foreign competitors? Department of Marketing MACQUARIE BUSINESS SCHOOL Assessment 2: Case Study Analysis Due: Week 8 Value 30 marks The case study analysis report will assess students’ ability to analyse a case, marshal their thoughts and ideas and communicate them via a written report. The aim of case study analysis report is to apply theory to solve the case and answer the case questions. Students are expected to write a 1500 word ± 10 % report on the case. The report should focus on the key issues identified in the case, and must specifically answer the case study questions posed in the case study. The lecturer provides the case study and locates it on iLearn in the related folder for this assessment. Soft copies of the assignments should be submitted through the allocated Turnitin on iLearn. How to analyse a case study? A case study helps you learn by immersing them in a real-world business scenario where you can act as problem-solvers and decision-makers. The case presents facts about a particular organization. You have to analyse the case by focusing on the most important facts and using this information to determine the opportunities and problems facing that organization. A case study analysis must not merely summarize the case. It should identify key issues and problems, outline and assess alternative courses of action, and draw appropriate conclusions. The case study analysis can be broken down into the following steps: 1. Identify the most important facts surrounding the case. 2. Identify the key issue or issues. 3. Answer all of the questions. Let's look at what each step involves. 1. Identify the most important facts surrounding the case. Read the case several times to become familiar with the information it contains. Pay attention to the information in any accompanying exhibits, tables, or figures. Many case scenarios, as in real life, present a great deal of detailed information. Some of these facts are more relevant than others for problem identification. One can assume the facts You have to select ONLY one case for your case study analysis Department of Marketing MACQUARIE BUSINESS SCHOOL and figures in the case are true, but statements, judgments, or decisions made by individuals should be questioned. Underline and then list the most important facts and figures that would help you define the central problem or issue. If key facts and numbers are not available, you can make assumptions, but these assumptions should be reasonable given the situation. The "correctness" of your conclusions may depend on the assumptions you make. Support your arguments with facts and figure. Use secondary data. 2. Identify the key issue or issues. Use the facts provided by the case to identify the key issue or issues facing the company you are studying. Many cases present multiple issues or problems. Identify the most important and separate them from more trivial issues. State the major problem or challenge facing the company. You should be able to describe the problem or challenge in one or two sentences. You should be able to explain how this problem affects the strategy or performance of the organization. You will need to explain why the problem occurred. Does the problem or challenge facing the company comes from a changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? When identifying the key issue or problem, ask what kind of problem it is: Is it a management problem, a technology problem, an organizational problem, or a combination of these? What management, organizational, and technology factors contributed to the problem? o To determine if a problem stems from management factors, consider whether managers are exerting appropriate leadership over the organization and monitoring organizational performance. Consider also the nature of management decision-making: Do managers have sufficient information for performing this role, or do they fail to take advantage of the information that is available? o To determine if a problem stems from technology factors, examine any issues arising from the organization's information technology infrastructure: its hardware, software, networks and telecommunications infrastructure, and the management of data in databases or traditional files. Consider also whether the appropriate management and organizational assets are in place to use this technology effectively. Department of Marketing MACQUARIE BUSINESS SCHOOL o To determine the role of organizational factors, examine any issues arising from the organization's structure, culture, business processes, work groups, divisions among interest groups, relationships with other organizations, as well as the impact of changes in the organization's external environment-changes in government regulations, economic conditions, or the actions of competitors, customers, and suppliers. You will have to decide which of these factors—or combination of factors—is most important in explaining why the problem occurred. Support your arguments with facts and figure. Use secondary data 3. Answer all of the questions in the case carefully. Make sure to use the most suitable theory to support your solutions to questions. If the question ask you for recommendations and solutions, provide some alternative solutions and identify which solution is the best. Make sure the company can implement your solution with limited available resources and capabilities. Support your arguments with facts and figure. Use secondary data. Important points while doing Assignment 2 1- Please submit on time - our experience says nearly 20% of students are faced with penalty for the late submission. 2- All scientific arguments/claims must be supported by references from the literature. 3- Your assignment should look like a well-connected story. Each sentence should follow the preceding sentence and each paragraph must follow the preceding paragraph. 4- Please avoid having too many direct quotes in your assignment. Always consider the similarity index of your assignment. 5- Please do not bold/italicize/underline any part of your text. 6- Please read and learn about referencing, both in-text citation and reference list. 7- You can use each of the questions as the sub-heading so that the reader understands where you finish one question and start the next one. 8- Please avoid having long sentences. 9- Please break down your answers to each question across a couple of paragraphs. Please avoid putting everything related to each question in one single paragraph, this makes your assignment hard to understand and follow. 10- Theories and concepts should be included in your discussion. Please do not use underpinning theories as a separate part of the assignment. Marking Criteria of MKTG3001 ASI2, Individual case study analysis (30 marks) Criteria 0-49 Fail 50 - 64 Pass 65 - 74 Credit 75 - 84 Distinction 85 - 100 High distinction Conduct independent research to identify relevant issues related to choice of essay question. Weight = 35% Provides very limited or no coverage of some issues applicable to the question. Acknowledged some sources. Limited or no use of examples of fact related to the case. Provides reasonable coverage of around half of the issues applicable to the question. Acknowledged most sources. Limited use of examples of facts related to the case. Provides good coverage of more than half the issues applicable to the question. Acknowledged most sources. Some use of examples of facts related to the case. Provides good coverage of many of the issues applicable to the question. Acknowledged most sources. Some use of examples of facts related to the case. Provides comprehensive coverage of all key issues applicable to the question. Acknowledged all sources. Extensive use of examples of facts related to the case. Analyse, assess and evaluate contemporary issues using B2B marketing theory and concepts Weight = 40% Some issues analysed and described with limited or incorrect use of theory. No conclusions drawn in relation to the case question. Analysis and description of key issues using some theory. Limited effort to draw conclusions in relation