Question: Identify the total addressable market and the initial target market of the company’s (Apple INC) signature product (or service) for APPLE INC . Why did the APPLE pick that initial target...

TOTAL ADDRESSABLE MARKET AND INITIAL TARGET MARKET 1

Running head: TOTAL ADDRESSABLE MARKET AND INITIAL TARGET MARKET
Total Addressable Market and Initial Target Market
TOTAL ADDRESSABLE MARKET AND INITIAL TARGET MARKET 2

Total Addressable Market and Initial Target Market
The total addressable market is an approach of a business in which it is estimated that
how much a company can gain in the market while lacking competitors. This market is also
known as the total available market in the reference of the revenue opportunity associated with
products or services. Therefore, the total addressable market typically helps a company as
prioritizing business opportunities through quick metric of the services in the potential given
opportunity (Credit Suisse Group, 2015). On the other side, the initial target market of a
company is known as the entry market that usually offers producing profit as the best aspect after
investment. However, it is the true fact that the initial target market of a company need not be
large (Frattini et al., 2013). But, it must be related to getting highly probable success in the initial
target market.
In this consideration, the total addressable market of the Apple INC signature product can
be seen as very large set of capable presentations in the marketplace through satisfying needs of
the customers. In this, the total...