Question Final Test: Strategic Management of Technological Innovation 1. (TCO A) Explain how the globalization of markets affects the importance of innovation.(Points : 40) 2. (TCO D) Gerusa is a...

Question Final Test: Strategic Management of Technological

Innovation

1. (TCO A) Explain how the

globalization of markets affects the importance of innovation.(Points : 40)

2. (TCO D) Gerusa is a company

of former Soviet scientists who have developed a method of killing cancer cells

with light in a process called Photodynamic Therapy (PDT). While the scientists

have the medical knowledge, they are short on equipment, money, and marketing

know-how. As a consultant, what would you advise Gerusa to do?(Points : 40)

3. (TCO F) Frankl Products is

coming out with a new type of computerized refrigerator with a flat panel

display that accesses the internet for recipes, nutrition information, etc.

Which group (innovators, early adopters, early majority, late majority, or

laggards) should the company target its promotion towards initially and what

type of message and medium should it use?(Points

: 40)