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ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT 1 INSTRUCTIONS This is an individual assignment, which should not be discussed or reviewed with any other person, nor should anyone else write, in whole or in part, any response to this take-home assignment. This is an examination of your knowledge of and facility with integrating the course material. As the responses you submit are to be yours and yours alone, you are not expected to research or retrieve data from independent sources not already provided. However, should you refer to the work of others in your response (i.e. academic literature, news items or on-line sources, etc.) please make appropriate citation using one of the accepted citation formats (i.e. Chicago, APA) and include a bibliography at the end of the assignment. These can be in body citations (e.g., Jones, 2019) and then full citation in the bibliography for this assignment. You are reminded that plagiarism is a violation of academic integrity and has serious consequences. The University Senate defines plagiarism in the regulations on instructional offenses as: “to use and pass off as one’s own idea or product work of another without expressly giving credit to another.” When using, and/or summarizing the ideas and words of another, be it from a web site, a written text, lecture or discussion group you must identify the source. Should you choose to use the exact words of another, you must acknowledge these words as such by enclosing them within quotation marks. However, be aware that it is not acceptable to copy large chunks from a source, even if you reference it correctly. Failing to acknowledge sources through the use of proper citations is plagiarism. Any cooperation or collaboration with another person in the completion of this take-home exam will be considered a violation of academic integrity. This examination has six (6) questions to which you must respond, as follows: (A) Please keep your response below 4,500 words (excluding references and appendices) in total. (B) While point form is permitted, please make sure your comments and arguments fully respond in a coherent manner (with full sentences) that may be followed by the reader. Respond to each question separately (identifying it by number; responses are required to all questions). Please note that if the reader cannot follow your points or your points are not communicated effectively then this naturally will affect your grade. (C) Format using a 12 point font, with at least one inch margins all around and line spacing of at least 1.5. Insert your name and student number as a header on each page, paginate, print double sided (if possible) and staple together. (D) Submit on Blackboard by 11:59 pm on November 16, 2021 (word file (NOT PDF) with file label of last name, first name). (E) Should you be unable to upload to Blackboard, exceptionally you may e-mail me (
[email protected]) your responses prior to the deadline, and then proceed to finalize upload to Blackboard. Late submissions will be penalized one grade point per day (e.g., A will become a A- with one day late submission). ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT 2 Case to analyze involves Zoom, 2021: Krishna, Malay and Gambhir, Gursimran (2021). Zoom Video Communications: Flash in the Pandemic or Enduring Success. Product Number: W24950. URL: https://www.iveypublishing.ca/s/product/zoom-video- communications-flash-in-the-pandemic-or-enduring- success/01t5c00000D4oz1AAB Please note there is a fee to purchase the case depending on whether you purchase a printed or downloadable copy. Please cut and paste link to your web browser if the link cannot be clicked on. CASE EXAM QUESTIONS: 1. Choose four of Porter’s five forces (e.g., threat of new entrant, rivalry and buyer power). Identify key characteristics of the videoconferencing industry utilizing 4 of Porter’s five-forces framework to assess the industry attractiveness. Hint 1: you can use US or Global data (as proxies) from the case and supplementary information or links below to support points made where appropriate (12%). Hint 2: you can use Zoom as a proxy where necessary or no other industry data exists as well. 2. Identify two opportunities and/or threat(s) does Zoom face and how has it responded to those opportunities and threats in the US, Global, and/or in general (4%)? For instance, you can identify two threats, two opportunities or one opportunity and one threat. 3a. Considering Porter’s generic business strategies, what business strategy has Zoom used in the industry (explain your rationale behind choice) (3%)? 3b. Identify three of Zoom ’s strength(s) and/or weakness(es) (use Porter’s value chain to analyze strengths and weaknesses) (e.g., three strengths, three weaknesses, or 1 weakness and 2 strengths, or 1 strength and 2 weaknesses etc..) (9%)? 4b. Considering Porter’s value chain and drawing upon the Sustainable Competitive Advantage criteria (aka Resource Based View criteria), what is one of Zoom’s core competencies that may potentially provide competitive advantage (4%)? 5. Identify Zoom’s international corporate strategy and explain (3%) https://www.iveypublishing.ca/s/product/zoom-video-communications-flash-in-the-pandemic-or-enduring-success/01t5c00000D4oz1AAB https://www.iveypublishing.ca/s/product/zoom-video-communications-flash-in-the-pandemic-or-enduring-success/01t5c00000D4oz1AAB https://www.iveypublishing.ca/s/product/zoom-video-communications-flash-in-the-pandemic-or-enduring-success/01t5c00000D4oz1AAB ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT 3 6. Based on your analysis of Zoom’s current operations, including the firm’s current financial situation, what growth priority in their current corporate strategy would you recommend? Please explain in detail. Please also identify one potential risk associated with your recommendation (4%)? Note: Up to 1% of grade allocated towards quality of writing. Please note however, that grades will be allocated according to appropriate points in terms of demonstrating your knowledge of the subject matter. Hence, if the points are not legible, this will lead to a greater reduction of grades given that a mark cannot be allocated to a statement, if the statement is not communicated effectively and thus, does not make sense to the reader. You may view some of the questions as being vague. They have been worded this way to determine your ability to use the course material and synthesize with it in the absence of specific direction. Reminder: Supporting your responses with strategic frameworks/concepts demonstrates your ability to think strategically. This is an individual assignment which should not be discussed or reviewed with any other person, nor should anyone else write, in whole or in part, any response to this take-home assignment. ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT 4 Appendix A –News Item (as per sources identified) Stempel, Jonathan (2021, August 1st). Zoom reaches $85-million settlement of lawsuit over user privacy, ‘Zoombombing’. Globe & Mail, URL https://www.theglobeandmail.com/business/international-business/article-zoom- reaches-85-million-settlement-of-lawsuit-over-user-privacy/ Accessed: Oct. 25, 2021. SHEAR, MICHEAL D. AND SANGER, DAVID E. (2021, JUNE 11). Goodbye, Zoom: G7 Summit heralds return of in-person diplomacy, Globe & Mail, URL: https://www.theglobeandmail.com/world/article-g-7-summit-heralds-return-of-in-person- diplomacy/ Mendoza, N.F. (2021, March 31). Zoom zips ahead of Google Meet, Microsoft Teams and Skype in one ranking, TechRepublic, https://www.techrepublic.com/article/zoom-zips-ahead- of-google-meet-microsoft-teams-and-skype-in-one-ranking/ Appendix B – Additional Data Annual Report 2020 Zoom Annual Report Fiscal Year ending January 31, 2021. https://investors.zoom.us/static-files/a17fd391-13ae-429b-8cb3-bfd95b61b007 US GDP growth rate Federal Reserve (2021). Contributions to Percent Change in Real GDP by industry: GDP. URL: https://fred.stlouisfed.org/series/CPGDPAI. Accessed: October 25, 2021. https://www.theglobeandmail.com/world/article-g-7-summit-heralds-return-of-in-person-diplomacy/ https://www.theglobeandmail.com/world/article-g-7-summit-heralds-return-of-in-person-diplomacy/ https://www.techrepublic.com/meet-the-team/us/n.f.-mendoza/ https://fred.stlouisfed.org/series/CPGDPAI ADMN4030 – Fall, 2021 TAKE-HOME CASE ASSIGNMENT 5 Please note that normally one would consider only annual data. However, with Covid, it is interesting to look at the most recent quarterly data. CSUCI> W24950 W24950 ZOOM VIDEO COMMUNICATIONS: FLASH IN THE PANDEMIC OR ENDURING SUCCESS?1 Malay Krishna and Gursimran Gambhir wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e)
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[email protected]. i1v2e5y5pubs Copyright © 2021, Ivey Business School Foundation Version: 2021-07-28 I think a hybrid, I think that’s a future, and I think [at] almost every organization [they’ve] got to embrace that—give employees flexibility. – Eric Yuan, chief executive officer, Zoom Video Communications Inc., on the future of work2 By December 2020, the world had been in the grips of the coronavirus pandemic for almost a year. The world adapted to social distancing and working from home—measures advocated to minimize the spread of COVID-19— with the help of technology such as Zoom, an online video conferencing app developed and maintained by Zoom Video Communications Inc. (Zoom), based out of San Jose, California. A measure of Zoom’s success was that it was the most downloaded app in the United