Question 1:
Explain why you consider your firm chooses the market entry method(s) it does (or why it would choose the methods used by other companies in the same industry). Give several reasons based on the nature of your product, the industry it is part of, the resources of your company and the countries it sells to.??????????
My company is:
CSA Global (mining consultancy)
http://www.csaglobal.com/
My product is: A service which is exported or a creative industry firm
My country is: Brazil
Preparation& Source Document: Report
Your Report is a case study assessment on the topic of market entry into foreign markets. There are two alternative questions (you answer one of them, which you choose): one is on
methods of market entry common
to such types of businesses as consumer and industrial goods, franchises and services, and the other is on
e-commerceas a complementary or alternative method. Both are important elements of IM knowledge.
E-marketing and e-commerce
This is an issue that students have often included in their Research Project assignments, but sometimes in a muddled and simplistic way (which cost them marks). Thistask therefore leads you to investigate this issue so you can write about it in a more considered and realistic manner.
Look up ‘e-commerce’ in the index of Czinkota, and read the pages listed for this topic in various places in the book. Especially read the political aspects of it in the International Marketplace 3.1 section on pp92 – 94, the case studies on Ch 7 p241 and Ch 8 p270, and the sections on p283 – 284 and pp392 – 394.
Have another look at your Project company’s website and online activities. Also google any sources that might help you understand this form of business.
Take notes of what you find, and while you are investigating consider these questions:
· What is the difference between e-marketing and e-commerce?
· Does your firm engage in e-marketing or is there an e-commerce element to its online operations?
· Is your firm’s product suitable to be sold online? Why or why not?
· If it was sold online, how would delivery occur?
· What are the likely costs of e-commerce for your company?
· Where e-commerce is used for sales into an overseas market, what will be the effect on the firm’s other distribution chain partners (such as agents, distributors, retailers, the firm’s own subsidiary)? How will e-commerce co-exist with these other channels? Will there be ‘channel conflict’ (check this term)?
· What will be the online price relative to the retail price or the price through other channels to the foreign buyer?
· How would promotion be coordinated between the online and the in-country media?
· What product characteristics or market conditions would make e-commerce feasible?