Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into...

Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into the market, company has tried to understand the needs and preferences of all the markets. The international marketing team of the company has considered the customer preferences of all countries while deciding a uniform marketing mix strategy across the countries. Analyse the international marketing approach adopted by the company.