Qualitative Evaluation Click here to download a PDF version of Assignment 2. Weight: 25% of your...

Question

Qualitative Evaluation

Click here to download a PDF version of Assignment 2.

Weight: 25% of your final grade

Due:after Unit 4 in Week 13

This assignment is designed to enhance your ability to perform a comprehensive qualitative evaluation. It will help you build expertise in the area of usability studies using five strategies:

the silent observer

think aloud

constructive interaction

questionnaire

interview

You will perform a critical analysis of the usability of a well-known software system such as Microsoft Word, a website such as Amazon.com, or a device such as the iPad. The immediate purpose of this assignment is to give you experience at

preparing the pre-usability study conditions.

working with subjects to make them familiar with the purpose of the study and the role that they play.

conducting and moderating a usability session based on various evaluation strategies.

analyzing and compiling the results of a usability study, and preparing an informative report for decision makers.

Readings

Chapter 14 ofInteraction Design, 5th Edition

Chapter 15 ofInteraction Design, 5th Edition

Chapter 16 ofInteraction Design, 5th Edition

Deliverables

You will deliver a technical report written to the imaginary vice president of the company that has requested the usability study. Assume that you are a third-party company that has been hired to evaluate the product of this company, and the report you provide will impact the decisions made on the final outcome of the product. Therefore, this report must be detailed and needs to include your observations, the findings, the major problems detected, and some design recommendations for the product.

As mentioned above, the selection of the system to be evaluated is up to you. The only restriction is that the system, be it hardware or software, will need to be widely used, and a wide range of familiar users for it must be found in the general population. If you are not sure whether your system would qualify as such a system, you can discuss it with your instructor.

The report that you provide will need to include the following sections. In total it should be at least 10 pages (~2500 words) and at most 15 pages (~3750 words) long in Times New Roman 12-point font.

Section 1. Scenario

Weight:10% of the assignment mark

Give a very brief reminder to the VP of what the system is and why the system is being evaluated. Clarify the purpose and scope of the study.

Section 2. Methodology

Weight:30% of the assignment mark

Explain in detail the process that you performed in order to complete the usability studies. This will need to include every step of the process that was performed from the pre-evaluation steps, including approaching the subjects through to the details of how the gathered observation data were analyzed. Provide a copy of the questionnaire you used, and justify how you defined the questions.

Section 3: Observations

Weight:20% of the assignment mark

Provide a summary of the observations made through the evaluation process. This needs to be different from your subjective judgment and interpretation of the results.

Section 4: Interpretation

Weight:25% of the assignment mark

Identify the pros and cons of the system, and justify your conclusions using the observations made. This section will include your subjective interpretation of the observations.

Section 5: Suggested Improvements

Weight:10% of the assignment mark

Describe the five required changes that you would make in the product. Back these up with the information provided in Sections 3 and 4.

Section 6: Conclusion

Weight:5% of the assignment mark

Summarize what you found and provide your recommendations.

Appendix 1: Raw Data

Note:

The assignment submission is unacceptable without this data.All original observations/recordings, questionnaire details, etc., need to be included at the end of the report.

METHOD

Step 1.Identify the target system of interest that you will evaluate. Create a list of important points: why do you think this system is worth evaluating? Formulate the scope of the usability study, e.g., if you are performing the usability study for Microsoft Word you can define the scope of the study to evaluating the “document reviewing tools” of this office application. Identify further the purpose of the study. The purpose and scope of the study need to be clear so that they can be communicated to both the stakeholders and the study participants.

Step 2.Identify four subjects who are willing to take part in your usability study. If you do not have suitable people who can help you complete the tasks, you can communicate with other students taking this course to form a group. This way you can help each other in completing the usability evaluation process. Clearly explain the purpose of study and its scope for the participants.

Step 3.Think ahead about the details of the usability study and decide on the type of information that you would like to collect. Develop questions for the questionnaire strategy. Create a list of tasks that will be provided to the subjects during the evaluation process. These will be the tasks that the subjects will perform for observation. Think about what details you will observe.

Step 4.Use each of the five following strategies to evaluate the usability of the system. Each of the participants will participate in only one of the first three evaluation strategies, while they will all need to participate in strategies 4 and 5:

The silent observer strategy.The experimenter and the subject who is performing the usability test are not allowed to speak with each other.

Think aloud strategy. This is similar to the silent observer strategy except that the subject is asked to say aloud what she is doing while she is doing it.

Constructive interaction strategy. This will include two subjects working together on performing the required tasks; they will have natural communication with each other. The experimenter will only observe the process and take notes.

Questionnaire strategy. Provide all of the subjects with the usability questionnaire that you have already developed, and ask them to complete it.

Interview strategy. The experimenter should interview all of the subjects about their perception of the system in terms of its benefits, disadvantages, pros, cons, and other weaknesses.

Step 5.Gather all of the information, consider your observations, analyze the collected data, and compile them into a usability analysis report with the structure shown in the Deliverables section.

Bidusha · Accepted Answer

Qualitative Evaluation		 2
QUALITATIVE EVALUATION
Table of Contents
Section 1. Scenario	3
Section 2. Methodology	3
Section 3: Observations	5
Section 4: Interpretation	8
Section 5: Suggested Improvement	9
Section 6: Conclusion	10
Appendix	13
References	18
Section 1. Scenario
Greetings Mr. VP, 
This article inspects Microsoft Edge as the system. While being a critical improvement over Internet Explorer 11, the system actually has a couple of imperfections that put Google Chrome in front of it concerning evaluations, notoriety, and general use. This exposition talks about numerous components that might give the program a benefit over its essential opponents while taking note of the system's cutthroat advantages and restrictions. This survey's goal is to recognize the system's plan blemishes, make sense of what they mean for client experience, and examine how they might be improved or altered to more readily accomplish the organization's goal. To put it another way, this examination fills in as a subjective evaluation of Microsoft Edge. The appraisals and discoveries depend on four people, every one of whom are viewed as geeks and additionally forces to be reckoned with, or people whose thoughts regarding technology are esteemed by loved ones.
Section 2. Methodology
The means taken for the ease-of-use research are recorded beneath:
1. Creating Goals for evaluation and exploration requests
The fundamental requests for this review and evaluation were as per the following:
•	What is happening here?
•	For what reason is it occurring?
•	How did this specific thing become?
•	What do the clients that are partaking accept is going on?
•	How can clients respond to the ongoing circumstance?
•	For what reason are clients acting thusly?
The reference section contains the inquiries that were presented to the people and their comparing reactions.
2. Gathering Subjects
The following 4 subjects participated in the study:
I. Alec DiVito - A software developer
II. Valentin Anculete - System Analyst
III. Stephanie Ng - Project Coordinator
IV. Jim Hsu - Project Manager
The individuals who are PC capable were explicitly picked as subjects since they are the "forces to be reckoned with" — a gathering whose suppositions on technology are viewed in a serious way by loved ones. They can convince existing or future clients to or away from the system whether their considerations are conveyed through blog/Facebook postings, tweets, or verbal. In this way, it is significant to grasp whether these "powerhouses" use Microsoft Edge, their thought process of the program, and why they pick it over other notable programs. Additionally, every one of these people has aptitude utilizing every one of the four most well-known programs: Microsoft Edge/IE, Chrome, Firefox, and Safari. This is awesome since they can consider the program in contrast to its opponents (Oest et al., 2019).
4. Data Collection 
The data was assembled by means of polls and taking notes. In one occurrence, members were told to use the system while sharing their criticism. Then again, subjects needed to finish overviews.
5. Observations/Evaluation
During the observation stage, people were given an undertaking to finish on the program and evaluated on a few elements, for example, how calm they felt while playing out the action. Moreover, amended and assessed were the people's reactions in regard. The evaluation discoveries were contrasted with outer outcomes from different examinations and online surveys notwithstanding the information accumulated from the 4 people.
6. Conclusion
All the data and evaluation discoveries were ordered in this stage to give an expansive outline of buyers' impression of Microsoft Edge.
Section 3: Observations
Microsoft edge is all that could possibly be needed for a novice web client. Subjects detailed no bad things to say about the experience when requested to finish routine errands like browsing their email or the latest unfamiliar news. At the point when people were mentioned to finish exercises that they, at the end of the day, finished consistently, the client experience was generally affected in a bad way. Made involving a similar technology as Chrome, Microsoft Edge has additional capacities worked in to upgrade your riding experience with first rate speed and execution that are the most ideal for Windows. 
As of December 2021, Google Chrome kept on administering the web-based program world, holding a portion of the overall industry of practically 60% (Lee et al., 2019). It is astounding that Microsoft's Edge browser, which uses the Chromium open-source engine, is in a lower position at generally 12% thinking about that it was just delivered a couple of years prior. Microsoft introduced the refreshed Edge browser on all Windows 10 PCs, supplanting the past form and giving it an underlying benefit. The default internet browser for Windows 11 is Edge. The demonstration has more likenesses. Both of these browsers load pages rapidly. Indeed, even while Chrome simply edged out Edge in the Kraken and Jetstream tests, this distinction is too little to even consider making a difference in standard use (Pan et al., 2021).
In any case, Microsoft Edge beats Chrome as far as memory use. Edge basically consumes less resources. Chrome used to be prestigious for utilizing insignificant Memory, yet all at once of late it's become swollen. In one test, Chrome consumed 1.4GB and Edge utilized 665MB of Smash with six pages stacked;

Qualitative EvaluationClick here to download a PDF version of Assignment 2.Weight: 25% of your final gradeDue:after Unit 4 in Week 13This assignment is designed to enhance your ability to perform a...