Qualitative and Quantitative Research Students may be more familiar with a quantitative approach to research, but many research problems can be explored using either a quantitative approach, a...

Running Head: QUALITATIVE AND QUANTITATIVE RESEARCH            1
QUALITATIVE AND QUANTITATIVE RESEARCH                     6
QUALITATIVE AND QUANTITATIVE RESEARCH

Table of Contents
Qualitative Research    3
Quantitative Research    3
Difference between Qualitative and Quantitative Research    3
Reflection    4
References    6
Qualitative Research
Qualitative research is based on the concepts, theory, opinion and experiences of the current or previous researchers where non-numerical data is collected either through primary sources or through secondary sources that permit the researcher to look into a topic. As informed by Aspers and Corte (2019), there are various types of conducting qualitative research: grounded theory, case study method, phenomenological model, narrative and historical model. The study provides a deep understanding of a specific topic of consideration and often leads to the formulation of a theory or proving a theory.
Quantitative Research
Researchers carry out the quantitative study while numerical data is collected and analyzed to find out patterns and based on that, predictions can be made and even causal relationships can be identified for generalizing a greater population. As mentioned by Apuke (2017), this type of research involves descriptive, causal or quasi-experimental research and experimental research along with correlational research. The questionnaire is the basic tool of data collection and...