Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning...

Marketing
Introduction
The underlying paper aims at developing marketing plan for a proposed product. The marketing plan of the new product will address all the key marketing concepts i.e., product description, target market and its characteristics, and marketing strategy.
The product
The underlying marketing plan is developed for a health drink product. The product will be introduced with the purpose of leading customers to live an active lifestyle. The concerned health drink is prepared in accordance with nutritional ingredients and supplements in order to enable the customers to depict high performance in every field like education, sports, etc.
Target market & its characteristics
The main target market for the proposed health drink product will be sporty and young people who desire and hope to live a high performance oriented life. It is often seen that sporty and young people consume wide variety of health drink products in order to provide required nutritional supplements to their body (Ferrell & Hartline, 2010).
The sporty and young people are usually indulged in various energy consuming activities in their day-to-day lives like sports competition, physical exercises,...