Purpose The purpose of this assignment is to find recent news that involves information security breaches, analyse the chosen news and produce a report. Assignment Requirements You are to research a...

IMPACT OF INFORMATION TECHNOLOGY ON BUSINESS OF TRIPADVISOR
Table of Contents
Introduction    3
TripAdvisor’s Need of Information Technology    3
Importance of IT for the Survival of TripAdvisor’s Business    4
Applying IT to the Business    5
Using IT in the Internal and External Business Environment    6
Advantages of IT for TripAdvisor’s Business    6
Potential Risks of Applying IT to the Business    7
Maintaining and Monitoring IT    7
Conclusion    8
References    9
Introduction
As the business competition in the global market is, increasing day-by-day incorporation of Information Technology (IT) into the daily operations of the business can prove to be extremely beneficial, as this will help to foster innovation-making business like TripAdvisor efficient enough to withstand the increasing competition at the global level. Technology and innovation are two most important factors that need to be considered by organisations like TripAdvisor to increase their business value, boost productivity and enhance the quality of their services provided to earn their market position in the rapidly evolving tourism industry. Information technology will make it easier for the organisation to view the changes faster and better than the competitors to gain competitive advantage will. IT has proved to be beneficial for not only businesses but for the customers of the business as well. Through this report, the need of IT along with its importance for the survival of the business shall be highlighted. Sections of this report will also shed light on the requirements for applying IT to the business operations. Here TripAdvisor’s use of IT services along with its advantages and disadvantages will be described. Risks IT might bring to the business will be discussed along with methods and strategies monitor and maintain IT.
TripAdvisor’s Need of Information Technology
For Trip-advisor to cater the needs and likes of its customers belonging to different market segments it is essential that it must evolve itself and try to make long-term relationships with its customers with help of IT. With the introduction of the World Wide Web (WWW) a major part of tourism, transactions are now being handled electronically or through mobile devices (Tan et al., 2017). Moreover, for businesses like TripAdvisor it is important to handle large flow of the incoming data into databases to handle customer transactions. This will prove to be beneficial for TripAdvisor as customer behavior and perception could be analysed using these databases. With the increasing use of the internet services through WWW, implementation of networked structure is the need of the period for TripAdvisor to come up with services that are different from its competitors.
In the tourism industry, of which TripAdvisor is a part information and communication technologies popularly known as ICT has become one of the strategic needs of the business. This will assist TripAdvisor to portray a bundle of tourism products and services it offers through electronic media. These IT and ICT services play an important role in the development of the tourism business. It is important to incorporate Computerised Reservation Systems (CSR) into the everyday business operations of TripAdvisor. For this business organisation to increase its profitability incorporation of IT applications for the optimisation of operations to be more customer centric is the major of Trip-advisor. With millions of visitors visiting the website of Trip-advisor for travel recommendations, there is many data that the platform needs to host. This can be made easy with the help of advanced information technology along with artificial intelligence (Drosos et al., 2017). This will help to provide the customers with better experience by personalising the recommendations. Another major need of incorporating information technology into business operations is to ensure safety and security of the personal data owned by the customers. Overall TripAdvisor will require information technology to manage information regarding:
· Geographical data including locations, climate, landscapes and physical boundaries.
· Accommodation, restaurants, recreational and shopping facilities.
· Means of transport to determine accessibility to the destination.
· Social culture and living styles of people at different places.
· Best seasons to visit certain places.
· Quality of facilities including their prices.
Importance of IT for the Survival of TripAdvisor’s Business
In order to gain the business advantage and to lead the tourism industry, optimising its...