Assessment Task 1 Provide leadership across the organisation BSBMGT605 Student Declaration To be filled out and submitted with assessment responses ◻ I declare that this task and any attached document...

Assessment
Task 2
Provide leadership across the organisation
BSBMGT605
    
Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task and any attached document related to the task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)
◻ I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me
◻ I have correctly referenced all resources and reference texts throughout these assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment
    Unit Title
Unit Code
    Student name
    
    Student ID number
    
    Student signature
    
    Date
    Task Number
    
    
    ------OFFICE USE ONLY-----
For Trainer and Assessor to complete:
◻ Student requested reasonable adjustment for the assessment
    Completed successfully
Did the student satisfactorily:
    Comments
    Y
    N
    DNS
    The student has satisfactorily completed and submitted the following:
· PowerPoint presentation in Task 2.1
· Team values, goals and purpose in Task 2.1
· Marketing message in Task 2.2A
· Promotional strategies in Task 2.2B
· Selection of technologies in Task 2.2C
· Task delegation with training analysis in Task 2.2D
· Risks analysis in Task 2.2E
· Selection of sustainable work practice in Task 2.2F
· Selection of improvement initiative in Task 2.2G
· Reflection in Task 2.2
· Outline of the investigative process in Task 2.3A
· Email to CEO and Client Service Manager in Task 2.3B
· Peer Review in Task 2.3B
· Social Media Post in Task 2.3C
    
    ☐
    ☐
    ☐
    The student conducted the meeting with the team to communicate the organisational mission and goals in simulated work conditions.
· Prepared a PP for the presentation
· Clarified organisational objectives, values and standards following the organisation's strategic direction
· Presented the marketing project assigned to the team by the Board of Directors
· Established linkages between organisational objectives, values and standards, and the responsibilities of the Marketing Team as a group and as individuals
· Stated clear expectations of the team and individuals and explain in a manner which builds commitment to the organisation and the marketing project
· Addressed the expectations of the Board of Directors for the project
· Used media and language appropriate to individuals and team.
· Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
· Created and maintain a positive work environment
· Encouraged others to adopt business ethics and build their commitment to the organisation
· Demonstrated sophisticated control over oral, visual and/or written formats, drawing on a range of comm
· unication practices to achieve the goals of the meetng
· Recognised the importance of building rapport to establish effective working relationships and inspire trust and confidence
· Sought feedback on team values, goals and purpose
· Embraced, and effectively implement improvements to organisational and workplace culture
· Ensured consultation and participation in decision making occurs with relevant groups and individuals where appropriate
· Adapted interpersonal and leadership style to the situation
Feedback in comments.
    
    ☐
    ☐
    ☐
    The student facilitated a planning session with the marketing team in simulated work conditions.
· Facilitated the session effectively
· Encouraged others to contribute to planning and decision-making
· Led using a distinctive leadership style
· Created a positive and supportive work environment
· Encouraged innovative thinking
· Listened actively to feedback and ideas
· Functioned as a role model for leadership and ethical behaviour
· Took into consideration planning requirements and expectations from internal and external stakeholders
· Delegated effectively
· Demonstrated understanding of support needs within the team
· Communicated effectively ensuring understanding
· Adapted interpersonal and leadership style to the situation
Feedback in comments.
    
    ☐
    ☐
    ☐
    The student participated in the Role-Play – interview with a journalist in week 4.
· Was clear and concise when providing information
· Demonstrated professional, ethical and confident demeanour
· Represented the company positively with the media
· Answered questions and replied to objections
· Listened actively
· Adapted interpersonal and leadership style to the situation
Feedback in comments
    
    ☐
    ☐
    ☐
    Demonstrated ability to:
· Clarify objectives, values and standards in accordance with organisation's strategic direction
· Establish linkages between organisational objectives, values and standards and the responsibilities of relevant groups and individuals
· Ensure media and language used is appropriate to individuals and group circumstances
· State clear expectations of internal groups and individuals and explain in a manner which builds commitment to the organisation
· Address expectations of the organisation
· Build trust, confidence and respect of diverse groups and individuals through positive role modelling and effective communication and consultation
· Ensure consultation and participation in decision making occurs with relevant groups and individuals where appropriate
· Create and maintain a positive work environment
· Model ethical conduct in all areas of work and encourage others to adopt business ethics
· Adapt appropriate interpersonal and leadership styles to meet particular circumstances and situations
This is evidenced by:
· Participation in the presentation meeting
· PowerPoint presentation in Task 2.1
· Team values, goals and purpose in Task 2.1
    
    ☐
    ☐
    ☐
    Demonstrated ability to:
· Build trust, confidence and respect of diverse groups and individuals through positive role modelling and effective communication and consultation
· Embrace, resource and effectively implement improvements to organisational and workplace culture
· Demonstrate understanding of the global environment and new technology in work activities
· Ensure actions convey flexibility and adaptability to change and accessibility
· Ensure consultation and participation in decision making occurs with relevant groups and individuals where appropriate
· Ensure decision making takes into account needs and expectations of both internal and external groups
· Ensure decision making occurs in accordance with risk management plans for all options, and within appropriate timeframes
· Assign accountabilities and responsibilities to teams consistent with their competencies and operational plans
· Ensure teams are resourced to allow them to achieve their objectives
· Empower teams and individuals through effective delegation and support for their initiatives
· Create and maintain a positive work environment
· Encourage teams and individuals to develop innovative approaches to the performance of work
· Model ethical conduct in all areas of work and encourage others to adopt business ethics
· Adapt appropriate interpersonal and leadership styles to meet particular circumstances and situations
· Set and achieve personal objectives and work program outcomes
This is evidenced by:
· Participation in the planning session
· Marketing message in Task 2.2A
· Promotional strategies in Task 2.2B
· Selection of technologies in Task 2.2C
· Task delegation with training analysis in Task 2.2D
· Risks analysis in Task 2.2E
· Selection of sustainable work practice in Task 2.2F
· Selection of improvement initiative in Task 2.2G
· Reflection in Task 2.2
    
    ☐
    ☐
    ☐
    Demonstrated ability to:
· Ensure actions convey flexibility and adaptability to change and accessibility
· Ensure consultation and participation in decision making occurs with relevant groups and individuals where appropriate
· Ensure decision making takes into account needs and expectations of both internal and external groups
· Ensure that the organisation is represented positively in the media and community
· Create and maintain a positive work environment
· Adapt appropriate interpersonal and leadership styles to meet particular circumstances and situations
This is evidenced by:
· Outline of the investigative process in Task 2.3A
· Email to CEO and Client Service Manager in Task 2.3B
    
    ☐
    ☐
    ☐
    Demonstrated ability to:
· Ensure that the organisation is represented positively in the media and community
· Model ethical conduct in all areas of work and encourage others to adopt business ethics
· Adapt appropriate interpersonal and leadership styles to meet particular circumstances and situations
This is evidenced by:
· Participation in the Role-Play 'Front the press' in Task 2.3B
· Peer Review in Task 2.3B
    
    ☐
    ☐
    ☐
    Demonstrated ability to:
· Create and maintain a positive work environment
· Model ethical conduct in all areas of work and encourage others to adopt business ethics
· Set and achieve personal objectives and work program outcomes
This is evidenced by:
· Social Media Post in Task 2.3C
    
    ☐
    ☐
    ☐
     When collaborating with the group, the student has actively participated in group work with a substantial contribution that can be assessed individually for all the requirements of this task.
    
    ☐
    ☐
    ☐
    
Task Outcome: Satisfactory ☐ Not Yet Satisfactory ☐
    Student Name:
    Assessor Name:
Assessor Signature:
Date:
Table of Content
Student Declaration    2
Task 2 – Provide leadership    10
Task 2.1 Communicate organisational mission and goals    20
Task 2.2 Lead and manage planning activities    22
Task 2.3 Lead in the organisation    27
Appendix 1 – Scenario    30

Task 2 – Provide leadership
    Task summary and instructions
    What is this assessment task about?
    You are the Marketing Manager at MMI (Appendix 1).
The Board of Directors has decided to offer the Diploma of Leadership and Management to international students, adding a critical strategic objective to the current MMI strategic plan.
You are required to lead and manage your team to develop the marketing message and promotional activities for the new course.
You will be leading the team and demonstrating leadership across the organisation as well.
To complete this task, please refer to Appendix 1 – Scenario at the end of this assessment document.
Relevant policies and procedures are provided in a separate folder.
This task comprises of product-based assessment methods, and direct observation of Role Plays in a simulated work environment.
Form or join a marketing team (3-4 students in the team).
Document the names of the students in the team below:
    Student Name
    
    Student Name
    
    Student Name
    
    Student Name
    
You will collaborate with the team in a simulated work environment to carry out the responsibility of your role as a Marketing Manager in the organisation.
Although you will lead and collaborate with the team, the work on your assessment must be individual, and it will be marked as such.
This task has been designed to evaluate your ability to:
· Clarify objectives, values and standards in accordance with organisation’s strategic direction
· Establish linkages between organisational objectives, values and standards and the responsibilities of relevant groups and individuals
· Ensure media and language used is appropriate to individuals and group circumstances
· State clear expectations of internal groups and individuals and explain in a manner which builds commitment to the organisation
· Address expectations of the organisation
· Investigate incidents promptly and communicate results clearly to relevant groups and individuals
· Build trust, confidence and respect of diverse groups and individuals through positive role modelling and effective communication and consultation
· Embrace, resource and effectively implement improvements to organisational and workplace culture
· Demonstrate understanding of the global environment and new technology in work activities
· Ensure actions convey flexibility and adaptability to change and accessibility
· Ensure consultation and participation in decision making occurs with relevant groups and individuals where appropriate
· Ensure decision making takes into account needs and expectations of both internal and external groups
· Ensure decision making occurs in accordance with risk management plans for all options, and within appropriate timeframes
· Ensure that the organisation is represented positively in the media and community
· Assign accountabilities and responsibilities to teams consistent with their competencies and operational plans
· Ensure teams are resourced to allow them to achieve their objectives
· Empower teams and individuals through effective delegation and support for their initiatives
· Create and maintain a positive work environment
· Encourage teams and individuals to develop innovative approaches to the performance of work
· Model ethical conduct in all areas of work and encourage others to adopt business ethics
· Adapt appropriate interpersonal and leadership styles to meet particular circumstances and situations
· Set and achieve personal objectives and work program outcomes
You are required to address the following:
· Task 2.1 Communicate organisational mission and goals
· Meet with the team and communicate organisational mission, values and goals. Present the marketing project and set team purpose and values.
· Task 2.2 Lead and manage planning activities
· Lead and facilitate a planning session with the team
· Reflect on the planning session
· Task 2.3 Lead in the organisation
· Manage a bad review from a prospective student
· Front the press
· Promote an initiative across the organisation
    What do I need to do to complete this task satisfactorily?
    · submit the completed assessment tasks, according to instructions,
· complete the tasks with sufficient detail and present them in a professional manner,
· use your own words and reference sources appropriately,
· meet the word count where required,
· use the scenario provided,
· use the templates provided where required,
· for your performance to be deemed satisfactory in this assessment task you must satisfactorily address all of the assessment criteria,
· if part of this task is not satisfactorily completed you will be asked to complete further assessment to demonstrate satisfactory performance.
    Specifications
    You must deliver/participate in:
· Presentation (Role-Play) in week 2
· Planning session (Role-Play) in week 3
· Interview (Role-Play) in week 4
You must submit to GOALS
· PowerPoint presentation
· Team values, goals and purpose
· Marketing message
· Promotional strategies
· Selection of technologies
· Task delegation with training analysis
· Risks analysis
· Selection of sustainable work practice
· Selection of improvement initiative
· Reflection
· Outline of the investigative process
· Email to CEO and Client Service Manager
· Peer Review
· Social media post
    Resources and equipment
    · Computer with Internet access
· Access to Microsoft Office suites or similar software
· Learning material
· Scenario for assessment document
· Relevant policies and procedures provided in a separate folder
· Use of the templates included in this assessment document
    What will the assessor be looking for?
    Your assessor will be looking for demonstrated evidence of your ability to:
· Communicate organisational mission and goals
· Lead by example
· Collaborate effectively in the workplace
· Influence groups and individuals
· Build and support teams
· Demonstrate professional competence
· Manage stakeholders
    Re-submission opportunities
    You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
    Procedures
    1. Review the assessment scenario, the business documentation, including policies and procedures and the templates provided:
· Appendix 1 – Scenario at the end of this document
· Policies and Procedures –provided in a separate folder
· Templates:
· 1 – Email in Task 2.3
· 2- Peer Review Form in Task 2.3
1. Read the Scenario for Assessment (Appendix 1) and review the task assigned to the Marketing Manager.
1. Schedule a time with the trainer and assessor in week 2 of class and communicate the organisation's vision, mission, values and goals to the team clearly and effectively (each student in the group will have to present to the others, taking turns).
The trainer and assessor will evaluate your performance during the presentation (Role-Play) and provide feedback on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.
Duration: 5-10 minutes/student
Before the presentation
Prepare a PowerPoint presentation to cover the following:
· Clarify organisational objectives, values and standards following the organisation's strategic direction
· Present the marketing project assigned to the team by the Board of Directors
· Establish linkages between organisational goals, values and standards, and the responsibilities of the Marketing Team as a group and as individuals
· State clear expectations of the team and individuals and explain them in a manner which builds commitment to the organisation and the marketing project
· Address the expectations of the Board of Directors for the project
· Define business ethics and provide examples of ethical behaviour
Ensure media and language used during the presentation is appropriate to individuals and team.
Note: submit the PP with your assessment.
During the presentation
· Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
· Create and maintain a positive work environment
· Encourage team members to adopt business ethics and build their commitment to the organisation. Give examples of ethical behaviours in business
· Demonstrate sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the meeting
· Build rapport to establish effective working relationships and inspire trust and confidence
· Seek feedback on team values, goals and purpose
· Adapt the leadership style to the circumstances and situation
After the presentation
· Document the team values, goals and purpose as agreed on with the team
1. Schedule a time with the trainer and assessor in week 3 of class and facilitate a collaborative planning session with the team (take turns in facilitating the session).
This planning session aims to plan the marketing project and consider improvements in work practices within the team.
Duration: 45 -60 minutes
The trainer and assessor will evaluate your performance during the planning session (Role-Play) and provide feedback on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.
Before the session
· Review the requirements of the marketing plan
· Prepare planning notes to discuss with the group
· Take into consideration the needs and expectations of both internal and external groups
· Consider risks and risk management policies
· Consider the internal and external business environment
· Research technology that could be used in the marketing team to support the completion of the marketing project, and facilitate work practices, productivity and sustainability
· Think about and determine a way to improve sustainable work practices in the team (for example, reduce energy consumption, reduce the use of disposable containers, implement flexible work arrangements to champion work-life balance etc..)
· Think about and determine ways to improve flexibility and adaptability to change and accessibility in the team (for example, training, flexible work arrangements, cross-functional work, rewards, etc..)
· Determine resource requirements for the marketing project
· Determine how tasks will be allocated according to individual competencies and operational plan
· Consider effective delegation of work
· Determine what leadership style would best suit the facilitation of the planning session
During the session
· Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
· Create and maintain a positive work environment
· Be a role model for ethical behaviour.
· Demonstrate sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the session
· Collaborate with the team and engage them effectively in the planning process
· Ask for feedback and inputs into the planning session
· Encourage innovative thinking
· During the session, complete the following:
· Select the key marketing message/theme that will guide the campaign
· Develop two (2) high-level promotional strategies (for example a social media campaign, advertising, sales promotion, event marketing, direct marketing etc.)
· Select two technologies: one to support the completion of the marketing project and one to support the team improve productivity and work practices
· Determine resource requirements to complete the marketing project within budget and schedule. Consider how resourcing will support the team in achieving the objectives of the marketing project.
· Delegate tasks assigning clear roles and responsibilities for the project. Take into account individual competencies and experience. Identify training needs for each team member and determine training options. (Refer to the overview of the Marketing Team in Appendix 1)
· Identify key risks and determine the most suitable risk treatment option for each.
· Select a sustainable work practice to implement in the workplace.
· Select an initiative to improve flexibility and adaptability to change and accessibility in the team
After the session
· Document the work completed in collaboration with the team during the planning session:
· Select the key marketing message/theme that will guide the marketing campaign. Include the slogan selected to promote the new course for international students.
· Develop two (2) high-level promotional strategies (for example a social media campaign, advertising, sales promotion, event marketing, promotion on the MMI website, creation of a dedicated website for international students, direct marketing etc.)
· Determine resource requirements to complete the marketing project within budget and schedule. Consider how resourcing will support the team in achieving the objectives of the marketing project.
· Select two technologies: one to support the completion of the marketing project and one to support the team improve productivity and work practices.
· Delegate tasks assigning clear roles and responsibilities for the marketing project. Take into account individual competencies and experience. (Refer to the overview of the Marketing Team in Appendix 1).
· Identify four (4) key risks and determine the most suitable risk treatment option for each.
· Select a sustainable work practice to implement in the workplace. Justify your selection.
· Select an initiative to improve flexibility and adaptability to change and accessibility in the team. Justify your selection.
· Reflect on the planning session,and the work performed with the team
1. Address a bad review from a prospective student as instructed:
· Outline the investigative process.
· Inform pertinent stakeholders of the outcome of the incident and advise on follow-ups.
1. Front the press to discuss the incident with the prospective student.
· Schedule a time in week 4 with the trainer and assessor.
· Role-Play an interview with a journalist (played by a classmate) who is aking information about the incident that prompted the google review.
· Ask the classmates to prepare three questions for the interview.
The trainer and assessor will validate your participation in the interview and provide feedback on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.
Duration: 5-10 minutes
Before the interview
· Think about how you can represent the organisation positively
· Plan to respond to objections
· Prepare to respond to possible questions from the journalist
During the interview
· Display a professional demeanour
· Display ethical behaviour
· Provide the necessary information about the incident and how it was managed
· Represent the company positively
· Adapt the leadership style to the situation
· Empathise with how the prospective student may have felt
· Respond to questions concisely and clearly
After the interview
· Ask the classmate to provide feedback about your performance during the interview.
1. Develop a social media post to promote one of the initiatives implemented in the Marketing Team (sustainability or improvement of flexibility/adaptability) across the organisation.
Although the assessment requires group collaboration to simulate a work environment, the assessment submission is individual, and it will be marked as such.
Complete the following activities:
You are the Marketing Manager at MMI (Appendix 1).
The Board of Directors has decided to offer the Diploma of Leadership and Management to international students, adding a key strategic objective to the current MMI strategic plan.
This marketing project is pivotal to achieve MMI's strategic objectives.
Relevant information:
· The course aims to provide quality education to international students.
· The course will be promoted as a premium product, pricing it 20% higher than the most expensive private education provider for international students currently in the Australian market.
· The students will have access to trainers working in the industry, enjoy networking opportunities with industry, listen to guest speakers, and participate in short internships with companies around Australia.
· The target market is international students aged between 21 to 40 who wish to improve their managerial and leadership skills completing an Australian qualification. The target segment is a niche market that is prepared to pay a premium price for a practical, high-quality course.
· The CEO informs you that you will be in charge of the marketing plan for the new course.
· The first activity that your team must perform is to design the marketing message for the marketing campaign and outline promotional activities.
The expectations of the organisations are:
· The board is expecting a marketing message that is tailored to international students
· The board is expecting innovative thinking that would place MMI ahead of the competition, starting with the marketing message
· The board is expecting that the marketing team will collaborate effectively with internal and external stakeholders
· The board is expecting that the marketing plan (from inception to implementation) will not exceed a budget of $25,000
· The CEO expects that the Marketing Manager will display competency in the marketing field, operational management skills and leadership.
· You have been given six months to plan the marketing campaign and implement two promotional strategies of your choice.
You are facing the following challenges:
· Your team has always managed marketing for the domestic market, and they are not familiar with the international student market
· You cannot employ new staff members; however, you have been given a budget of $11,000 for training and supporting your team
As a Manager and Leader, you will have to:
· Prepare the marketing team to the task by:
· Helping them frame the marketing message to align with the organisational mission, operations and goals
· Involving the team in planning activities
· Support the team to perform the task successfully
· Influence groups...