Prompt:You are an employee in the Financial Department in a medium sized company. The company must determine the feasibility of the company making an investment in a new product line overseas or...

In today’s ever changing and challenging market, businesses must be aware of opportunities for growth within new and established markets. Companies often make investments in new products and ventures to capitalize on emerging opportunities. Therefore, it is important for businesses to evaluate potential investments in order to determine the feasibility and maximize potential return. This report outlines the qualitative and quantitative factors that should be taken into consideration when evaluating an overseas or local investment option. Additionally, the similarities and differences of investing in the US and in a foreign country will be outlined.
Qualitative Analysis
The qualitative analysis is a non-financial assessment of the proposed investment (Beneish and Press, 1996). It involves looking beyond the numbers to identify intangible factors that may have an impact on the outcome of the investment. The following are some of the elements to consider when conducting a qualitative analysis:
· Business Practices: It is important to review the social and economic conditions of countries being considered. It is also essential to research the prevailing political climate, government policies and industry regulations that may affect the operation of the business.
· Competitive Advantages: Analyzing the competitive landscape of a region is essential for determining the potential success of an investment. Companies should evaluate the ease of entrance into the market and review any existing contracts or...