Promote products and services
You need to write answers to 4 questions. The answers need to be written on the given Assessment template. Examples from the work practice of Commonwealth Bank should be taken in the answers.
https://www.commbank.com.au/about-us.html
https://www.commbank.com.au/content/dam/commbank/about-us/shareholders/pdfs/2006-asx/20060809-Commonwealth-Bank-Strategy.pdfKnowledge Assessment Knowledge Assessment Criteria Unit code, name and release number BSBMKG413 - Promote products and services (1) Qualification/Course code, name and release number BSB40215 Certificate IV in Business Student details Student number Student name Assessment Declaration This declaration only needs to be completed if you are not submitting your assessment online. · This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is made. · No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned. · I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your own. Plagiarism occurs when the origin of the material used is not appropriately cited. No part of this assessment is plagiarised. Student signature and Date Document titleVersion 1.0Page 1 of 3 Disclaimer: Printed copies of this document are regarded as uncontrolled. Please check to ensure this is the latest version. © 2011 Department of Education and Communities, TAFE NSW eLearning Hub | Version: 0.0 | Created: dd/mm/2011 Document title: BSBMKG413_AE_Kn_1of2Page 1 of 1 Resource ID: TBS_18_017_BSBMKG413_AE_Kn_1of2 STUDENT NAME: Version:20200312 Date created:6 July 2018 Date modified:12/03/2021 For queries, please contact: Technology and Business Services SkillsPoint Building B, Level G, Corner Harris Street and Mary Ann Street, Ultimo NSW 2007 © 2020 TAFE NSW, Sydney RTO Provider Number 90003 | CRICOS Provider Code: 00591E This file can be found in: Learning Bank The contents in this document is copyright © TAFE NSW 2020, and should not be reproduced without the permission of the TAFE NSW. Information contained in this document is correct at time of printing: 12 March 2021. For current information please refer to our website or your teacher as appropriate. Assessment instructions Table 1 Assessment instructions Assessment details Instructions Assessment overview The objective of this assessment is to assess your knowledge as would be required to coordinate and review the promotion of an organisation’s products and services. Assessment Event number 1 of 2 Instructions for this assessment This is a written assessment and it will be assessing you on your knowledge of the unit. This assessment is in 2 parts: 1. Written answer questions 2. Assessment result and feedback Submission instructions On completion of this assessment, you are required to upload on the learning platform for marking. You may also physically hand this in to your teacher if you are not studying online. Ensure you have added your name (in the footer) at the bottom of each page of this assessment. If you are submitting paper documents, ensure you have written your name at the bottom of each page of this assessment. If you are submitting via Moodle you do not need to do this, including your name in the footer is best practice. It is important that you keep a copy of all electronic and hardcopy assessments submitted to TAFE and complete the assessment declaration when submitting the assessment. What do I need to do to achieve a satisfactory result? To achieve a satisfactory result for this assessment all questions must be answered correctly. What do I need to provide? Access to a computer with internet and storage device What the assessor will provide? Learning content and activities Due date and time allowed Fully online students should refer to their Training Plan for due dates, other students should refer to the Unit Assessment Guide for due dates. The estimated time for a student to complete this assessment is two hours. However, there is no time limit for students to complete this assessment. Students may complete the assessment outside of the classroom and submit to their teacher for marking. Supervision This assessment can be completed unsupervised. The student may access their referenced text, learning notes and other resources. Assessment feedback, review or appeals In accordance with the TAFE NSW policy Manage Assessment Appeals, all students have the right to appeal an assessment decision in relation to how the assessment was conducted and the outcome of the assessment. Appeals must be lodged within 14 working days of the formal notification of the result of the assessment. If you would like to request a review of your results or if you have any concerns about your results, contact your Teacher or Head Teacher. If they are unavailable, contact the Student Administration Officer. Contact your Head Teacher for the assessment appeals procedures at your college/campus. Part 1: Short answer Read each question carefully and write or type your answers in the boxes below following the scenario provided. To answer the following questions use an organisation you are familiar with, or a New Small Business you plan to start. 1. Outline the legislative and regulatory context of the organisation as relevant to the marketing plan that you developed (minimum 100 words to maximum 200 words). 2. Outline the planning processes for organising promotional activities (minimum 500 words to maximum 700 words). 3. Explain the marketing objectives of your organisation and how they support the overall business objectives (minimum 400 words to maximum 600 words). 4. Evaluate common promotional activities that could be used to support the marketing objectives with reference to: a) Advertising b) Client functions c) Employee functions d) Media announcements e) Product launches f) Web pages (minimum 75-150 words for each point above (a-f)). Part 2: Assessment Feedback NOTE: If you are submitting through an online learning platform, the assessor will give you feedback via the platform. Assessment outcome ☐ Satisfactory ☐ Unsatisfactory Assessor Feedback ☐ Has the Assessment Declaration on page 1 of the assessment been signed and dated by the student? ☐ Are you assured that the evidence presented for assessment is the student’s own work? ☐ Was the assessment event successfully completed? ☐ If no, was the resubmission/re-assessment successfully completed? ☐ Was reasonable adjustment in place for this assessment event? If yes, ensure it is detailed on the assessment document. Comments: Assessor name, signature and date: Student acknowledgement of assessment outcome Would you like to make any comments about this assessment? Student name, signature and date NOTE: Make sure you have written your name at the bottom of each page of your submission before attaching the cover sheet and submitting to your assessor for marking. Promote products and services You need to write answers to 4 questions. The answers need to be written on the given Assessment template. Examples from the work practice of Commonwealth Bank should be taken in the answers. https://www.commbank.com.au/about-us.html https://www.commbank.com.au/content/dam/commbank/about-us/shareholders/pdfs/2006-asx/20060809-Commonwealth-Bank-Strategy.pdf Costs NAME OF CAMPAIGN/PROJECT Client Product Date Target AudienceDATES 456789101112131415161718192021222324 Media MixCreative FormatActual Cost Value 3 national Newspapers Australian Fin Review IT FP20,000$29,000.00 MagazineLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal PaperLocal 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