Project Requirements Campaign manager is a marketing platform though which a user can manage the promotion of any product or generate sales lead. This will be an Omni channel platform which covers...

Project Requirements
Campaign manager is a marketing platform though which a user can manage the promotion of any product or generate sales lead. This will be an Omni channel platform which covers IVR/OBD, SMS, Email and social networking sites like facebook, Google plus, linkedin etc. Modular approach is used to develop this platform and major modules are OBD, SMS, Email, Social (Facebook, Google+), Reporting and Analysis.
There are a lot of competitive campaign management tools, platforms &software available in the market. A few key players (major companies) in the market are Knowlarity, ACLWireless, Route-mobile, Netcore solutions etc.
The company has invested in building an in-house Campaign Management platform and is now looking at expanding its scope & functionalities to make it a state of the art Campaign Platform which will help it gain a dominant position in market and increase its market share.
The company needs the project team to research and suggest a comprehensive report covering pa-rameters as listed below which will help the company in set its next course & define the new scope for its campaign management platform
• Features & Functionalities: Company wants the project team to analyze the various cam-paign management tools &software available in the market & compare their features & functionalities in a comprehensive manner.
• Identify Industry Requirements: Depending upon the size & nature of the business each business will have a distinct requirement of the campaign management tools. The group should also be able to highlight the need of various industries with regards to campaign manager, its use & complexity & ease of use and map it with fealties & functionalities available
Various Business Model available in the market : Compare the price of available cam-paign manager and suggest a viable price model & costing for the campaign Management platform
• Recommend New Features & Functionalities: Suggest the new features that can be devel-oped for the company’s Campaign manager which can be positioned as its USP for the Campaign management tool
• Identify new Technology development in field of Digital Media Marketing: The project team needs identify the upcoming technical break thoughts in the field of Digital Media Marketing and analyze their impact.