Project Managing Case.What would the value of the company be if the owner invests in the new technology? Provide the following information if asked:Investment – Investing in the new technology will...

Project Managing Case.What would the value of the company be if the owner invests in the new technology? Provide the following information if asked:Investment – Investing in the new technology will cost the firm $1M.Cost Savings – Material costs remain the same, but labor costs are reduced by 50%.Proprietary Nature of Technology – The new coffin-making technology is being offered for sale by a machine tool company, who holds the patent. They are not offering exclusivity to any customers (i.e. they will sell to Moldovan Coffin’s competitors if possible).Competitive Threat – It is not known whether the competitors have acquired or are planning to acquire this new coffin-making technology.Customer Preferences – While the machine-made coffins are not “handmade”, the quality perceived by the customer is the same or better. It is believed that the customer will be indifferent between the quality and appearance of a hand-made and a machine-made coffin.Brand Impact – The candidate may argue that a machine-made coffin might negatively impact Moldovan Coffin’s brand. If so, ask them how they would test this (e.g. consumer research), but tell them to assume that it would have negligible impact.Required: Your answered should be conceptual & more concise .Also calculates Profit/Loss & give your opinion on it