Program exchanges by means of Eurovision and Inter vision, or between broadcasters in other regions of the world, soon became an everyday experience. In 1970, according to Nordenstreng and Varis...

Program exchanges by means of Eurovision and Inter vision, or between broadcasters in other regions of the world, soon became an everyday experience. In 1970, according to Nordenstreng and Varis (1974, p. 41), East European broadcasters received about 3,000 program hours from broadcasters in Western Europe.