Professional Application Project TheProfessional Application Projectis a written paper (minimum 1500 words). considering your personal and profession experiences, please combine your academic learning...

Running head: PROFESSIONAL APPLICATION PROJECT 1
CORPORATE BUSINESS STRATEGY
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PROFESSIONAL APPLICATION PROJECT 2
Corporate Business Strategy
In the modern era of globalization there are ample opportunities for businesses to
flourish. But there are challenges too, as the level of competition within the domestic and in the
international market is severely high. Every business organization, within its own industry, is
striving to emerge as the leader, and for accomplishing such objective business organizations are
competing with each other to gain the competitive advantage. In this respect it must be noted that
it is only through the application of proper corporate business strategies that it can become
possible for a business organization to gain the competitive advantage that not only reflects the
organization’s core competencies but also reveals the organization’s potential to sustain its
market hold and market share amidst competition. There are several different corporate business
strategies, but among them, it is the strategy of cost leadership that has been chosen by my
organization in order to achieve its objectives related to market domination and revenue earning.
As the cost leadership strategy is infused with certain benefits, and as the model fits to the
structure and needs of the organization; the leadership of my organization has thought it right
and justified to resort to the concerned corporate business strategy.
The concept of generic competitive strategy, popularized by Porter, is meant for making
the leadership of organizations understand the importance of the formulation and implementation
of the right business strategy in order to gain the competitive advantage. Competitive advantage
is the pillar on which the edifice of a business’ success rests thoroughly. The leadership of our
organization has been able to understand, since long, the importance of business strategy, and
this understanding has always been reflected in their decision-making process and in their
approach towards accomplishing organizational goals and objectives. Our organization, XYZ
Ltd, solely manufactures talking Tablets that are ingrained with certain specific features. The
PROFESSIONAL APPLICATION PROJECT 3
Tablet comes with general communication features like interactive platforms, social networking
platforms, email options, camera options, calling options, etc., and moreover, applying the
strategy of innovation, the research and development team is planning to introduce the 4G
technology to the product. But our organization operates within a highly competitive business
environment with competitors having extended product lines and costly brands that are quite
popular among Tablet users. It is to cope with the challenges posed by the competitors that XYZ
Ltd. has resorted to the strategy of focusing on the domestic market only, and the plan of
expanding the business further has been kept in reserve for the time being. Moreover, it is to
compete with the differentiation strategies applied by the competitors that the leadership of our
organization has deemed it suitable to adhere to the cost leadership...