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HISCO Summary Annual Report
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CEO Letter
From: CEO Rachel Myer
20 Cooper Square,
New York, NY 10003, USA
Email – [email protected]
20th March, 2020
HISCO Company
1024 6th Street,
New York NY0000
[email protected]
Mr./ Ms./ Mrs.
I am solemnly thankful to all the people associated with the company including customers, shareholders, investors, employees and suppliers. The collective effort made by everyone has made it possible for the company to reach where it is today.
Hisco aims to satisfy the customers by improving value for them in terms of providing quality products at low price. The company has implemented value in the whole supply chain so that innovative an advanced product can be developed and in doing that all the rules and regulations are being followed properly.
The business will be conducted with integrity and duties towards the society and the environment will be discharged. Products have been made environment friendly so that no harms are being caused to the environment. The resources including raw material, labors are procured from the local community for their benefit since the business operates in a society and has responsibility towards it.
Respect will be a part of the organizational culture and all the people associated with the company is respective of their ranks will get equal respect. Goals and objectives will be saved according to the industry standards and the organizational structure will be molded accordingly so that the goals can be reached. Delegation of duties will be made properly among the teams so that there is no confusion and each of the employees can discharge their responsibilities properly and the output is optimum so that the ultimate performance of the whole company becomes optimum. From time to time, trainings will be provided to the employees to enhance their output level. Collaboration among the team will be highly promoted and they will also try to be kept motivated.
Transparency will be maintained in the business operation. All the information will be shared with all the stakeholders and they will be encouraged to come up with any issues being faced by them. The technology of customer services will also be used to provide them with the required information and also to obtain feedback on their tastes and preferences. Ethics, values and morals will also be implemented in the organizational culture and that will also reflect in the operation of the business. Code of conduct is to be set up as specific rules are to be established so that all the stakeholders adhere to the ethical policy.
The business has been continuously making losses for the past few quarters but strategies and plans are being made to turn around so that the business can grow and develop leading to increase in revenue, profit and market share. The products will be diversified so that the company need not to rely on one product and also so that it can explore new markets both at international as well at national level according to the tastes and preferences of the customers. Technologies will be used to innovate the existing products as well as to develop some new products. Speed, efficiency and accuracy of the existing products has been enhanced with the use of technology.
The market reports also suggest that the demand for medical equipment is going to rise in near future, which will open many opportunities and the company will avail those opportunities with its strengths. With the continuous efforts, the market share of the company will also enhance and the lost share to the new entrants can be easily recovered.
We should all continue to discharge our roles and responsibilities properly and should work together in achieving the set goals and objectives leading the company towards success and long-term sustainability.
Thanks, and Best Wishes
Rachel Myer
CEO HISCO
The “Stan Sloane Letter”
From: CEO Rachel Myer
20 Cooper Square,
New York, NY 10003, USA
Email –
[email protected]20th March, 2020
To: Stan Sloane
1024 6th Street,
New York NY0000
Email -
[email protected]Sir,
I am writing you this letter to you would depict my plans and strategies of running this company, Hisco, the changes that I will make to the existing strategies and the growth expectations that I have. The main aim is to grow and expand the wealth of the shareholders.
At the time of taking over the company, I realized that adoption of some turn around strategies are absolutely necessary to improve the operation of the business. I found that SWOT analysis was not formulated well enough two actually realize the situation of the company. My attempt has been to enhance the strength, overcome the weaknesses, avail the opportunities and avoid the threats.
Investment has been made in research and development which is of considerable amount of around $50,000 and with the payback period of only one year, the benefits can be expected to be taken for a long time. This will be a strength of the company. The strengths have been further enhanced with the use of technology in development and innovation of products. The use of innovative and advanced technology will also help to overcome some of the weaknesses currently being faced by the company like producing high quality, environment friendly products.
To avail the market opportunities, the current set of products has been innovated. The medical equipment has been made faster, more efficient and accurate. In fact, the new innovative products are reusable, recyclable end do not release heat in the environment, thus making it totally environment friendly. These days consumers as well as others stakeholders are becoming more sustainable and looking for sustainable investment and so prefer those companies which takes sustainable measures or the protection of the environment, earth as well as the people living on it. Moreover, the business operates in a society and also draws its resources from the society and it cannot operate in isolation. So, business organizations should take their responsibility towards the society and the environment seriously. The new and innovative products will be a milestone towards that.
The products are being diversified as well so that new market can be captured. New products can be used for the housekeeping, maintenance as well as for dietary control in the hospitals. The company has lost some of its market shares to new competitors. This strategy will help to gain shares in the market and will also help to tackle not only the threat of competition but also the threat of relying on one product line.
The current strategy of the company was not really working and it was unable to achieve its goal and objectives to establish itself in the market. So, changes have been brought in the strategies of the company. The trends and growth expectations of the industry has been resonated in the company as well. It is very important to gain a competitive advantage to tackle other competitors which are already existing in the market as well as the new entrants. The competitive advantage of the company was providing quality products at low price. In the recent time, since the cost increased enormously, to keep up with the profit level, the price of the product was being increased. such mistakes will be avoided in future and the cost will be kept in limitation. even if the cost exceeds the required limit, prices of the goods will not be increased. To gain short term profit, long term market share and the loyal customers cannot be lost.
To reduce the overall cost, marketing and advertisement cost were reduced, which was a mistake since it led to the loss of market share for the company. the company will refrain from such practices in the future and in fact more investment will be made in marketing so that potential group of customers in the existing as well as new markets are reached. Technology can be well used in the marketing as well. Internet and smartphones have become popular and almost everyone is on social media, therefore such platforms will be used to reach the target group of customers. Online communities will also be formed to make the experience of the customers more interactive and so that they can easily reach the company. Social media marketing and online communities will also help the company to understand the market, the needs of the consumers along with their demands and preferences so that the products can be developed and innovated accordingly.
The main concern that is being seen is the continuous losses over last two financial years, actions will be taken to overcome that. For that, raw materials will be tried to be procured at a lower price, it will be checked if the company as well as its human resource is operating at the optimum capacity, restrictions will be put on unnecessary investments. Rising cost of labors including recruiting and training costs will also be handled properly so that high skilled labors enhance the quality of...