Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement(Links to an external site.)...

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1. Impact of mission statement on organizational activity
Mission statement is basically a statement which reveals the reason behind organization’s existence (Babnik et al. 2014). The mission statement sometimes considered as objective or goal of a Company. If every organization follow the principles that has been stated in the mission statement, they have made then the company’s operation will be transformed into such a way so that the company will not focus to anything other than achieving the mission. Hence, a mission statement always works as a guidance for a company’s internal activities.
2. Evaluation of Yum! Brands, Inc.’s mission statement according to Hull article
Characteristics of a mission statement according to Hull
· A mission statement should not be same as vision statement
· A mission stamen must be concise, clear and convey business strategy of the company
The article by Hull (2013), stated that a company’s mission statement must be in a condition to answer four questions those are:
· What do we do?
· How do we do it?
· Whom do we do it...