Pricing in Support of the Position- Marketing Strategy Jane just purchased Tylenol flu and cold medication instead of the Equate or Life brand of the same medication Why might she have chosen the more...

Pricing in Support of the Position- Marketing Strategy

Jane just purchased Tylenol flu and cold medication instead of the Equate or Life brand of the same medication Why might she have chosen the more expensive brand?

Please refer to 2 academic resources to support your answers