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Running Head: Marketing Strategy
Marketing Strategy
Marketing Strategy
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Contents
Introduction    3
Overview of the company    3
Products and Services:    3
Key or primary products and or services offered by the organization    3
Features: Quality and design    3
Marketing Plan    4
Marketing Objectives    4
Distribution and Delivery:    4
Product/service placed with regards to distribution, location and methods of getting the product to the customer.    4
Product in the marketing mix of Zara    4
Marketing Strategy    5
Market Segmentation, Targeting and Positioning:    5
Primary and secondary markets for Zara’s products/services?    5
Customers targeted    5
Pricing:    5

Price for the product/service set    5
Factors taken in pricing for the product/service    6
Promotions in the marketing mix of Zara    6
Place in the marketing mix of Zara    6
Differences and similarities of Australia and International markets including promotional objectives and cultural differences    8
Marketing Campaigns    9
Campaign structure    9
Recommendations    10
Conclusion    12
References    13
Appendix    15
Introduction
I selected Zara as subject of my strategic management personal tasks. I chose this theme because Zara is the biggest industries in fashion business and they also follow a strategy that will give them a competitive edge over the other competitors for example H&M, MANGO, GAP, NEXT. In this article, I will discuss the business background as well as history, SWOT analysis, challenges, strategies, opportunities, moreover mission visions and goals that the company uses.
Overview of the company
Zara is the clothing retailers that use new methods in the business. It was founded in Spain in 1963 by Amancio Ortega. Its parent business owns a 60% stake in INDITEX from the Ortega family; moreover Inditex's turnover in 2005 reached $6.741 billion. Zara has around 200,000 branches worldwide. Zara is a clothing distributor. It offers various options: women and men, children's collections. Nevertheless, the brand has launched many cosmetics, household and fragrances products. Since the company's inception, the core idea of ​​the "Zara" is to build luxury products available to everybody. Therefore, they managed to democratize the luxury Products manufacturer inspired by a fashion development in some way.
Products and Services:
Key or primary products and or services offered by the organization
With this guideline, Zara is now an industry that offers stylish products at reasonable prices. On other hand, this is a business that requires staying in close contact with young people. The young workers of Zara have a very obvious style and style. However, Zara knows exactly what consumer want and can respond quickly to their requirements. This is a Zara's major secret, giving them competitive edge. The gathering's site is in Spanish or English and customers can't buy it by means of the web.
Features: Quality and design
Products include accessories, clothing, shoes, swimwear, perfumes as well as beauty and it is one of the largest companies in Inditex group, the world's largest apparel retailer. Zara's development is low; they duplicated the high style model: 40 specialists partook in style appears world over, and held the opinion of the top creators to fit Zara model. Approximately 11,000 models are available each year, as different contenders have around 4,000 models. This Spanish organization has 12 accumulations every year and is immense around there. Correspondence is uncommon on grounds that Zara represents about 0.35% of turnover, while other material associations spend a normal of 3-4% (Awan, 2014).
Marketing Plan
Marketing Objectives
1. Increase consumer equity
2. Increase frequency of the purchases for "large" customers
3. Continue to develop by increasing the Zara brand fashion
4. Improve customer brand alertness and high-quality attitude
Distribution and Delivery:
Product/service placed with regards to distribution, location and methods of getting the product to the customer.
Product in the marketing mix of Zara
Zara is recognized as the popular Coca Cola. This is a brand's energy between design darlings. One of the organization's fundamental qualities is its capacity to react quickly to changing requirements of its clients. Instead of outsourcing its manufacturing process, the company has complete control over the products it produces. In any case, with regards to India, it needs to take care of certain issues, the most noticeable of which is the absence of occasional changes in its extension (Gunders, 2012). Second, it wants to deliver and react to the social requirements of neighborhood individuals. This is a gigantic test. Zara is focused on connecting with local people through a plan that mixes improvement with nearby conventions.
Marketing Strategy
Market Segmentation, Targeting and Positioning:
Primary and secondary markets for Zara’s products/services?
The target population consists generally of women among the ages of 18 and 40 who work or receive higher education in a large city with a moderate income as well as are usually interested in the fashion trends and have an understanding of their appearance. The business has located itself as the store that sells a range of the medium-quality haute couture at reasonable prices furthermore has store in about a 71 countries around a world (Boilard, Kanazawa, Takayasu & Takayasu, 2018). The pricing strategies is to make garments that are usually low-priced and reasonable, and those who wear them can't spend a lot of money on the fashionable clothing, however want comfortable and attractive clothing and affluent customers who like style and quality.
Customers targeted
Zara's major corporate objective is to develop by increasing stores in densely populated cities moreover to maintain a competitive edge by frequently releasing new fashions. The marketing goal of increasing brand awareness and expanding the Zara brand fashion will make important contribution to attaining the overall objective, particularly store expansion (Abdullah Saif, 2015).
Pricing:
Price for the product/service set
Since Zara's way of thinking is to give its items to clients at sensible value, clients find that their costs are very moderate. Some Zara stores might be upscale, while other Zara stores are entirely reasonable. Be that as it may, Zara generally uses propelled valuing methodologies. Estimating is made conceivable by advancing preparing and advancement costs.
Factors taken in pricing for the product/service
Zara's items are both snazzy and economical. Contrasted with other contending worldwide brands, Zara offers the most recent in style at lower costs in the majority of its universal stores. Zara pursues a low value methodology. It can bear the cost of it since it doesn't cost a ton of cash on promoting and crude materials. It has a general ease structure contrasted with contenders. The cost of Zara is for a particular nation. The names for their items are done...