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The University of Queensland
1
Smartphone Industry
Business
Smartphone Industry Analysis
Individual
Lecturer:
Student Submitting:
Due Date: 10/05/2020
Abstract
We know the fact that business organizations are facing different challenges and problems. For managing the problems and issues the organizations have to introduce innovative products and services. The concept of entrepreneurship always helps the business economy to improve the growth level. Most of the government organizations and investors are supporting start-up companies and agencies. As per the report of Business Insider (2018) start-up companies always helps to reduce the competition and for improving the innovative abilities of the people. The Australian government is always supporting the start-up companies and ideas and they are providing financial assistance to entrepreneurs who come up with innovative practices that help improve the economy and for reducing the disparity. In this research paper, we are analysing one of the successful start-ups in Australia Sendle, and we are also analysing the various aspects related to the company in a detailed way.
Company profile of Sendle
According to the words of Father of Innovation Schumpeter (1940), the entrepreneurs use existing knowledge and resource for developing new idea and business. While analysing the case of Sendle we can understand that the founders of the successfully utilized the existing resources and knowledge for introducing new services for the customers. Australian based company Sendle Started in the year of 2015, and the company is providing services to different parts of the country. The headquarters of the company is situated in Sydney Australia. James Bradfield Moody, Sean Geoghegan and Craig Davis are the founders of the company and James Bradfield Moody is the current CEO of the company. According to the words of James Moody (2016), the company wants to focus on sustainable practices and policies (Moody et al 2016). As per the report of Business Insider (2018), Sendle can be called the first postal company in Australia that provides carbon neutrality delivery. The CEO is the key force that helped the company to manage the competition, the James Moody was famous for socially conscious engineering, in the year of 2001 he received the award for best young Queenslander. While analysing the opportunity theory related to entre we can...