prepare a persuasive report showing how the management problem/decision should be managed. Prepare and deliver a persuasive presentation of the key points in your report. This assignment aims at...

MANAGEMENT
Executive Summary
The discussion of the report is based on the management issues that Samsung faced with the Galaxy 7 smart phones. The discussion denoted that the batteries of Galaxy Note 7 smart phones caught fire and caused explosions. This process caused the recall of 2.5 million Galaxy Note 7 phones by Samsung. It is also understood that the business strategy of Samsung is different from the business strategy of Apple. Samsung is focusing on its items and Apple is fusing on the experiences of the sites or customers. Moreover, the return of 2.5 million Galaxy Note 7 phones caused the loss of $3 million to Samsung.
Table of Contents
Identification of management problem    4
Research questions    4
Designing of research program    4
Carrying out the research    5
Quality management and battery issues    5
Business strategy of Samsung is different from Apple    6
Mobile marketing of Galaxy Note 7 caused $3 billion losses in Sales    6
2.5 billion Galaxy Note 7 catches fire    7
Recommendations    7
References    9
Identification of Management Problem
According to the current reports, it is noticed that Samsung is facing major issues in terms of performing their business activities. In this context, the basic issues that the mobile manufacturing company is facing are the lack of involvement of proper quality in the manufacturing and services of products that they are offering to their customers. The major losses that the company faced in their business performances have been associated with the Galaxy Note 7 (Jamali & Khan, 2018). Through the overview of the customer reports, it can be added that at the time of charging the battery, the product was experiencing overheating and frequently caught fire. The company is involving the recall and replace strategy to manage this situation but this strategy of Samsung is not proved as the most effective and satisfactory one for the marketing of the company. The management issues of the Galaxy Note 7 are also reducing the reputation of Samsung in the existing business market. Therefore, the other issues that Samsung is facing within their performances are the tough competition from the competitors. In order to take competitive advantage, the company has been spending more on their marketing and promotion of products. The engagement of heavy marketing and promotion also serve extra cost to the company (Shankar et al. 2016). The reports also show that the blasting of the batteries of Galaxy Note 7 causes $3 billion loss in sales of mobiles for Samsung.
Research Questions
Research questions are framed below:
· What are the major issues that are related with the battery of Galaxy Note 7?
· Which process can be the most effective one for the reduction of charging issues from Galaxy Note 7?
· What should be the effective recommendation to manage the issues for Samsung in their future products?
Designing of Research Program
To accomplish a successful research there is the requirement of developing proper research programmes. The research programme can help to identify, select various methods through the involvement of specific techniques. Therefore, the research programme also can help to analyse the information that are linked with the research topic which is the management issues of Samsung Galaxy Note 7. The research programme also allows the readers to make critical analysis by maintaining the validity and reliability of the research. In this case, the deductive research approach can help to analyse the issues that are linked with the charging of Galaxy Note 7 (Kumar, 2019). Thus, the deductive research approach must help to deduce information regarding the issues of Samsung Galaxy Note 7. On the other hand, with the involvement of descriptive research design, the observation of the issues that are evident with the charging of Samsung Galaxy Note 7 can be analysed and evaluated. The descriptive research design helps to investigate the issues of Galaxy Note 7 without the involvement of any influences. Furthermore, the positivism theory helps to collect data concerning the battery issues of Samsung Galaxy Note 7 with the involvement of personal experiences. As argued by Mackey and Gass...