Prepare a paper (700 to 1,050 words) discussing the case and incorporating answers to the questions...

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Prepare a paper (700 to 1,050 words) discussing the case and incorporating answers to the questions below. It isimportant to address each of the questions presented. The paper equires that students use the APA format in writing coursepapers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to befollowed. The Reference List is not included in the required paper length. Your paper must contain at least fivereferences, which may include your course textbook, internet sources, books, and professional journals or otherappropriate resources. Please do not copy or plagiarize others materials. All papers are electronically scanned byTurnItIn. Significant deduction of points may result when copying and plagiarism is evident.Read the closing case “Avon Calls on Foreign Markets” at the end of Chapter 16 in your course textbook. Incorporate intoyour analysis responses to the following questions. You should make sure to incorporate core concepts from your readingassignment.1. Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of eachto Avon’s global operations.2. Why is Avon so much more dependent on its foreign operations than on its home ( U.S.) operations?3. Discuss socioeconomic and demographic changes that could affect Avon.4. How might a global recession, such as the one that began in 2008, impact Avon’s operations?5. What are the major competitive advantages that Avon has? How easily might other companies duplicate theseadvantages? MBA 6601, International Business 46. Avon does not sell within the United States in retail establishments (with the exceptions of kiosks handled bysome of its reps). What are the pros and cons of distributing that way?7. If you were advising Avon on the selection of new suppliers, what would be your major concerns as you evaluatefirms that are potential suppliers? What criteria should the company use to make decisions on where tomanufacture their products?8. Identify the challenges Avon faces in both maintaining and expanding its global manufacturing and supply chainnetwork given the dynamics of today’s competitive environment

Robert · Accepted Answer

Case Study: International Business 
1) Marketing orientations are employed by the Avon for the purpose of selling and marketing its beauty products in the market place. Avon operates in various markets of the world like US, China, Russia, and Brazil and thus employs different marketing orientations in accordance with nature and behavior of market. The company has employed four marketing orientations i.e., product orientation, selling orientation, marketing orientation and societal marketing orientation. There appears to be perfect applicability of each of such marketing orientations like societal marketing orientation is employed by the Avon in US to participate and disseminate information regarding breast cancer as a part of its social responsibility. Like, product orientation is used by company to develop superior quality beauty products and boost its sale in various markets. At some instances, Avon has also used marketing orientation to gain an edge in the marketplace.
2) The Avon is more dependent on its foreign operations specifically located in BRIC countries as markets of these countries proves cost-effective for company. US is the home country of Avon which is one of the world’s most expensive and developed country. The low cost selling and marketing operations run by the Avon in BRIC countries and other countries cannot be implemented in US market as customers of US expects high cost and expensive marketing efforts. Due to it, Avon is more dependent on its foreign operations in order to control its costs and increase revenue and profits margins (Glaser, 2004).
3) The socioeconomic and demographic changes refer to changes in lifestyle, attitude, behavior, literacy level, income level, etc of consumers.

Prepare a paper (700 to 1,050 words) discussing the case and incorporating answers to the questions below. It isimportant to address each of the questions presented. The paper equires that students...

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