Prepare a marketing and business document outlining the strategy and costs involved in setting up your own business [– an internet cafe called “Web Solutions”--] cutomer service, market your services...

ASSIGNMENT 2 – Marketing and business plan Deadline 25th November 2011 Prepare a marketing and business document outlining the strategy and costs involved in setting up your own business [– an internet cafe called “Web Solutions”--] cutomer service, market your services or manufacture or sell your own product. This may be based on your major project, if it fits into any of these categories. You should cover at a minimum (i) a comprehensive analysis of existing and similar products or services on the market already, including a feature and parametric analysis indicating how your offering fits into the existing market, (ii) an opportunity specification as outlined in Baxter’s book on Product Design1 (note that this includes financial information), (iii) a description of how you personally would expect to fit into the enterprise and play your part in managing the venture, and (iv) consideration as to how you intend to find new clients and keep existing clients and long-term planning to develop a sustainable business. Deliverables (using the Project Planning concept of “Timeboxing”) Structured, illustrated professional report in Word format with tabulated costs where appropriate. Assessment criteria Market analysis and evidence 30% Opportunity specification (including profit opportunity) 40% Personal position in the enterprise including a skills audit 10% Business sustainability 15% Presentation and detail 5% Submission The maximum expected length of the report is ten pages, excluding header and contents pages. You should illustrate your report as appropriate: illustrations should be placed in the best position in the text. This will be submitted using Turnitin software. That means 0% tolerance in terms of plagiarism. Please use only original work as otherwise it may mean failure and severe penalties. Please make this very clear. Only original work, please. I can send you images of the mentioned book, scanned. I would like the chosen solution to be about an internet...