prepare a Market Entry Plan comprising a BusinessCanvasthat addresses and defends the following: Your reason for choosing self-employment Your choice of industry - retail goods, wholesale goods or...

Market entry plan
Executive summary
Market entry plan is one of the crucial as well as critical components for the successful entry and growth in the specific market. A detailed study and knowledge of market along with customer needs and self realization is must to have while formulating the business plan. This report particularly studies the detailed market plan for a Take away food business in Australia. Business introduction brief first of all gives detail about the vision, nature and particulars of business followed by a detailed business canvas that presents the business in relation with the market entry’s focal areas such as mode of market entry, relevance, segments, financial handling, legal structure, choice of industry, mode of marketing, decision regarding contracts and agreements, tax registrations, insurance, human resource, corporate image, marketing, digital presence/SEO, licenses and banking arrangements and so on till the exit plan. Thus, it works on the complete life cycle of market plan from entering to exit.
Business Introduction
A take away is basically the prepared food/meal that is purchased at the fast food outlet or restaurant having the intention to eat it somewhere else. This concept is common worldwide offering several dishes and cuisines. The business that we are setting up will not offer the sit down table services or dine-in; rather it would be offering the take away from the outlet or ordering online and getting the on-door delivery. This take away service tends to save operators the cost of crockery, cutlery as well as pay for hosts and servers. Also, it allows customers to get the service quickly without sales restrictions by remaining to eat their food. The concept would be working like food can be ordered online using a menu and then picked up by customer or delivered by the restaurant.
This is quite exciting to start own business, picking right location and designing own menu but there are also several legal formalities associated with it before beginning legally to operate a food business in Australia so as to protect consumers from any food borne illness along with making sure that proper food business procedures are operated.
 Reason for choosing self-employment
A self employment is a sort of set up where one can avoid stress, manage own salary, save by reducing the travel cost, fuel expenses as well as health insurance and most importantly being own boss. Being self employed gives you a lot, specifically privilege to choose own workspace, earning more money while allowing deduction of certain expenses. Reasons for choosing self employment includes being own boss that means no dealing with difficult higher-ups dictating and telling you to do everything, no more rush hour stress, spending less and earning more, work wherever you want, no more uniform, experience dynamic workflow, better work life balance, choosing own products/services/combination, working on choice of clients, choosing channels to market by own and most importantly whatever one does is done for himself/herself.
Choice of industry
Retail goods are my choice of industry out of retail, wholesale pr service industry because this tends to offer several unique and diverse career paths. This industry offers directs and mostly face to face connect with the customers. These do offer challenging as well as varied work along with chances to learn several valuable skills. Retail industry offers variety, retail is everywhere and there is scope of growth and diversification in it, there is flexibility of shift patterns, hours pattern thus allowing giving time to family commitment offering a great work-life balance as whole. Retail also offers benefits such as offering interesting lifestyle, fulfilling hobbies and converting them to business. Furthermore, many skills that are acquired from retail tend to be beneficial in future employment as well as personal life aspects.
Choice of participating in business
Establishing a new business even though this is expensive and do have major risks because despite all risks, there are huge rewards for the entrepreneurs who are tenacious to build successful business. Setting up a new business offers independence and flexibility as you are your own boss, there is more of independence and freedom allowing one to work when one works best or which should be most productive for business. Also, it offers a sense of pride to build own business, offers financial rewards as all the benefits will be reaped directly from the positive financial performance of business acting as great motivation factor towards working more with dedication and commitment. Establishing own business also makes one do all varying jobs so as to stretch him/her to own abilities to maximum. Furthermore, one can choose own team by handpicking the competent and positive people.
Also buying an existing business requires huge amount up front along with requiring the budget for professional fees. There would be need of working capital for several months to assist cash flow. Also, investing in existing business or buying an existing business is impacted due to a pre-set image for brand/business which is quite difficult to change
Choice of channel to market
Omni channel which is...