Prepare a draft of your final written report( The attached file is my report) . The draft will need to include the followingsections:I. Executive SummaryII. IntroductionIII. Analysis of your business ethical caseIV. Conclusions and RecommendationsV. List of References (10 minimum references)The business ethical problem would be as attached in file is Analyzing the impact of transparency and ethical decision making on business performance for (Asian Paints Denied Market Access to Jindal South West (JSW)) .
Running Head: BUSINESS ETHICS1 BUSINESS ETHICS3 BUSINESS ETHICS Project PART 1 Waleed Khaled Mohammad Zarour Southern States University 02/07/2020 Table of Contents Asian Paints Denied Market Access to Jindal South West (JSW)3 Summary of Chosen Business Ethical Case3 References4 Asian Paints Denied Market Access to Jindal South West (JSW) Asian paint misusing its past strong market position, warning their dealers in Karnataka, Telangana and Tamil Nadu to refuse the Jindal South West (JSW) paint. Summary of Chosen Business Ethical Case Jindal South West (JSW) was a conglomerate company with diversified business operations such as Steel, Mining, Energy, Infrastructure and Software. In the year 2016, it expanded its wings towards Paint market by 50,000-crore of investment. Asian paints and Berger paints were the main competitors for Jindal South West (JSW) paints. Competition existed because Asian paints were having 60,000 dealers and 135 depots across the country. Likewise, Berger paints was having 25,000 dealers, and 129 depots across the county. In painting market to reach the urban and rural markets in India, dealers played a key role. After 3years (during 2019) of strong brand positioning, Jindal South West (JSW) paints approached several dealers in Karnataka, Telangana and Tamil Nadu. JSW launched theirDecorative paints, which had1808 shades, and offeredseveral benefits like pricing, delivering, quality, better margins, and incentives of paints. After the launch of JSW paints, Asian paint pressurized the dealers not to show case decorative paints displaysignboards, and delay product delivery. In response to the barriers and ethical concerns raised by Asian paints, Jindal South West (JSW) paints filed a suit against Asian paints to Competition Commission of India (CCI).The commission based on prima-facie appointed Director General of Competition Commission of India (CCI) on 14 January 2020, for Independent Investigation, and the report will be submitted within 60 days from the date of the order. References Bereau, F. E. (2020). CCI orders probe against Asian Paints’ alleged threat to JSW Paint dealers Retrieved from https://www.financialexpress.com/industry/cci-orders-probe-against-asian-paints-alleged-threat-to-jsw-paint-dealers/1824428/ Headlines Today, (2020) Competition Commission probe against Asian Paints Retrieved from https://www.headlinestoday.in/news/competition-commission-probe-against-asian-paints-151243818.html India Infoline, (2020) CCI orders probe against Asian Paints Retrieved from https://www.indiainfoline.com/article/news-top-story/cci-orders-probe-against-asian-paints-120011500489_1.html Indian Kanoon, (2020) JSW Paints Private Limited vs Asian Paints Limited on 14 January 2020 Retrieved from https://indiankanoon.org/doc/132108183/ Iyenger, P. S., (2020). CCI to probe JSW Paints’ complaint against Asian Paints Retrieved from https://www.thehindubusinessline.com/companies/cci-to-probe-jsw-paints-complaint-against-asian-paints/article30573507.ece Kaushik, S., (2020) Competition Commission of India orders probe against Asian Paints Retrieved from https://www.livemint.com/companies/news/competition-commission-of-india-orders-probe-against-asian-paints-11579093745910.html Majumdar, A., (2020). Did Asian Paints use market domination to stop JSW's entry? CCI to probe Retrieved from https://www.business-standard.com/article/companies/did-asian-paints-use-market-domination-to-stop-jsw-s-entry-cci-to-probe-120011501438_1.html Social News, (2020) Anti-trust probe ordered against Asian Paints Retrieved from https://www.socialnews.xyz/2020/01/15/anti-trust-probe-ordered-against-asian-paints/ The Indian Express, (2020) Competition Commission probe against Asian PaintsRetrieved from https://indianexpress.com/article/business/companies/competition-commission-probe-against-asian-paints-6218620/ Vyas, M. (2020) CCI orders probe against Asian Paints for unfair business practices Retrieved from https://economictimes.indiatimes.com/industry/cons-products/paints/cci-orders-probe-against-asian-paints/articleshow/73273987.cms