PFA
PowerPoint Presentation The aim of the course assignment is to a) analyze the strategic position of an organization b) Assess the strategic choices available to the organization to achieve substantial growth and make relevant recommendations (for the purpose of the assignment, you will assume that a strong investor has been found who can fund the recommended strategies) To this end, you need to select the organization on which your entire assignment will be based. It can be the organization where you are working or have worked in the past, an organization with which you are familiar, or if you are not employed, an organization you are able to research. • Part 1: Select the organization which will form the basis for your assignment. Provide a brief introduction of the selected (10) organization (what it does, size etc.) • Part 2: Analyse the broad macro-environment of the organization in terms of political, economic, social, technological, ecological and legal factors (PESTEL). Construct alternative scenarios as necessary. (15) Use Porter’s five forces analysis in order to define the attractiveness of the industries and markets in which the organization operates. Use the above analysis in order to recognise threats and opportunities in the market place. • Part 3: Using suitable frameworks (e.g. benchmarking, value chain, value system) diagnose the strategic capabilities of the (15) selected organization and classify them using the VRIO criteria. Prepare a suitable SWOT / TOWS matrix summarizing the findings of the analysis of strategic capabilities and the analysis of the external environment (from Part 2). • Part 4: Express the strategic purpose of your selected organization through suitable statements of mission, vision, values and (10) objectives. Take into consideration any influences from the type of ownership, the adopted social responsibility stance and the expectations of the various stakeholders (perform a stakeholder analysis). • Part 5: Perform a cultural web analysis of your selected organization. Can you discern any inimitable capabilities embedded in (10) the culture and which could enrich your answer to Part 3 of the assignment? • Part 6: Identify the strategic business units (SBUs) which exist in your selected organization. Using Porter’s framework and the (10) strategy clock, identify the various generic strategies (e.g. cost-leadership, differentiation, focus and hybrid strategies) currently followed by each distinct SBU. Given the desire of the organization for substantial growth, would you suggest a change in any of the generic strategies followed by any of the SBUs? Please explain. • Part 7: Given the desire of the organization for substantial growth, generate a list of possible choices which could be pursued (15) by the organization (e.g. market penetration, diversification, vertical integration, internationalization, innovation and entrepreneurship) and the various methods for achieving them (e.g. organic development, M&A, strategic alliances). • Part 8: Evaluate the options (choices) compiled in Part 7 in terms of the SAFe criteria (suitability, acceptability, feasibility). (15) Regarding the likely return (part of acceptability) there is no need to perform an in-depth financial analysis (you probably do not have such data available anyway). Regarding financial feasibility, simply assume that the found investor can provide the necessary funding for each of the identified options. Provide your recommended option(s) for the organization. (3000 – 5000 words) Assignment Brief Slide Number 1