PowerPoint Presentation Project template 10118NAT Diploma of Social Media Marketing SMMEMS505A Plan, implement and manage email marketing Unit 5 Assessment Task 2 Version Control Date: XX/XX/2018...

1 answer below »

View more »
Answered Same DayDec 07, 2021UNIT 5

Answer To: PowerPoint Presentation Project template 10118NAT Diploma of Social Media Marketing SMMEMS505A Plan,...

Dilpreet answered on Dec 08 2021
168 Votes
PowerPoint Presentation
Project template
10118NAT Diploma of Social Media Marketing
SMMEMS505A
Plan, implement and manage email marketing
Unit 5
Assessment Task 2
 
 
 
Version Control
 
Date:  XX/XX/2018
Version V1 
By Who name
Exp
lanation of version change :  Pre-released validated assessment version 1
 
 
 
 
 
 
 
1
{ENTER YOUR ORGANISATION’S NAME HERE}
{YOUR NAME HERE}
{SUBMISSION DATE HERE}
Contents:
 
STAGE 4. LAUNCH CAMPAIGN
4.1 Email Acquisition Strategies
4.2 Email Marketing Campaigns
4.3 Email Marketing Audit
4.4 Email Marketing Report
4.5 Stakeholder Management


Assessment Task 2
EMAIL
MARKETING STRATEGY
& IMPLEMENTATION


2
    Email acquisition strategy 1    Email acquisition strategy 2
        
    Landing page 1 URL    Landing page 2 URL
        
4.1 EMAIL ACQUISITION STRATEGIES
STUDENT INSTRUCTIONS
You are required to create 2 landing pages, each with a different email acquisition strategy. Your email acquisition strategies should correspond to your email marketing strategy in slide 2.1 of Assessment Task 1.
To create the landing pages we recommend signing up to a free Mail Chimp account at www.mailchimp.com. For help creating an account, go here: https://mailchimp.com/help/create-an-account/. You can also find a video on how to build a landing page here: https://mailchimp.com/help/about-landing-pages/.
Once you have created and published both landing pages:
Take a screenshot and insert it onto the template above; and
Copy and paste landing page URL.
Refer to section 505.4.4 in your learning material for more information about this topic
3
    One-off email campaign    Lead nurturing email campaign
    J&J marketing services can either provide newsletters to the customers into their entire data base or can provide newsletters to only a segment of the customer base.     Based on the behaviour of the leads, the needs wants and desires of the entire group can be determined and marketing campaigns can be launched accordingly.
4.2 EMAIL marketing campaigns
STUDENT INSTRUCTIONS
You are required to launch 2 email marketing campaigns, including:
A lead nurturing email campaign; and
A one-off email campaign.
Your campaign must correspond to your email marketing strategy and implementation plan.
Ensure that each email has an approach for retaining the interest of the recipients once they open your email. For example, imagery, call-to-actions, body text, personalisation, etc.
We recommend using Mail Chimp to complete this Assessment...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here
April
January
February
March
April
May
June
July
August
September
October
November
December
2025
2025
2026
2027
SunMonTueWedThuFriSat
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
00:00
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
04:30
05:00
05:30
06:00
06:30
07:00
07:30
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
23:00
23:30