Please write an essay on the following guidelines/questions (Please analyze a company of your choice that you know well): Discuss the company’s customer management approach What would you change about...

Customer Management 1

Customer Management:
Contemporary business style has transformed leading to some added challenges for
senior management of the business organizations. One such imperative challenge for the
companies nowadays is customer management. There is no fixed road map on the way of
investing in this asset of the company. A business organization can focus on the development of
this only asset, customers, of the organization that truly matters in the long term. Company must
have progressively deeper and stronger relationships with its valuable customers. Many business
companies put their customer first now and create an effectual vision to foster this relationship.
This aspect of the business world is going to be explored in detail in the below paragraphs of this
essay.
Many business companies develop the vision in accordance to the attributes important to
both the company as well as the customer (Gordon, 2002). So, every company has its unique
style of customer management approach. One good example of customer management approach
is given by the American video game leading publisher, Activision. It is dominating the
American gaming industry for over three decades. In 2011, the company released Modern
Warfare 2 and it was the largest and most successful entertainment at that time in the history
(Fletcher & Crawford, 2013). Within 24 hours only, the profit of the company piled up to $400
million and marked the launch a huge success. It is just a small instance in the business history of
Activision.
Activision always provides a sustained service to its long list of gamers for the reason
that they can remain enthralled and satisfied long after customers have made their purchase. It is
all owing to IT enabled and effective customer management approach of the gaming giant.
Customer Management 2

Activision monitors all social media conversations of its customers relevant to their products by
using Marketing Cloud (Ghemawat, 2013). Subsequently, to follow up on worthy points on...