Please, write a discussion post about the Topic/Statement in the attached file (200 words) and respond to the two classmate discussion posts (150 words each). Please pick three ads of your preference to write about.
Make sure not to evaluate the classmates on their responses, but add new information regarding their topic and discuss. Thank you
Please, write a discussion post about the Topic/Statement below (200 words) and respond to the two classmate discussion posts (150 words each). Please pick three ads. Topic/Statement: Critical Thinking in Action Spend some time watching TV, being online, on social media, or reading popular magazines. Select three ads that you see during this time that make claims about their product and/or services. Describe the ads and identify the claims being made. Evaluate the evidence used to support those claims and discuss any underlying assumptions. Were the ads persuasive or not? Why / why not? (1 or 2 Citations needed for this discussion post) Classmate discussion posts: (Please, the responses need to be a discussion, not an evaluation. You can agree with them and add new information regarding the topic in discussion. No citation required for classmates responses) Discussion 1: Sade Matthew Ad 1. The below Nivea My Silhouette ad appears to target women with low self-esteem. It highlights a lady at her wedding in a slim fitting dress and at a pool in a bikini bathing suit. It implies that a woman would achieve a slim body and improve body confidence by using the cream. This is a contestable claim. There is no evidence to support this claim. The ad is not persuasive. There is no way someone’s body silhouette will change by applying a cream. If this was possible, most women would take the easy route to achieve body goals versus dieting, exercising and in some cases surgery. Source: https://www.youtube.com/watch?v=7UfwULdyHp8 Ad 2. The below Signature Brands ad shows images of cakes, cookies, a family celebrating a birthday and a family decorating cupcakes. The ad claims that their cake decorating products bring families together to celebrate life’s big and small events. I would consider this an uncontested claim and very persuasive. At every birthday, graduation and any other celebration, cakes and deserts are bought or made. From my personal experience, I know that moms frequently spend time with their kids to make and decorate cookies, cakes or other holiday desserts. This is a time that kids cherish and remember for a lifetime. Source: http://www.signaturebrands.com/ Ad. 3 The below Clorox ad features a mom admiring her son mopping. Only to realize that her son is using water from the toilet to mop. This ad captures the humor of kids’ mishaps which becomes “Life’s bleach-able moments”. The ad implies that Clorox can be used to clean up kids’ germ causing mishaps. This ad is persuasive. Clorox is a well-known cleaning agent and has been proven to cleanse life’s messy moments. Therefore, this would be an uncontested claim. Source: https://www.youtube.com/watch?v=q9yon0A_vx4 Discussion 2: John Larche “Not Everything Makes the Cut – Amazon Super Bowl LII Commercial” This commercial is about how everything is going toward voice operated products and services. For example, the Alexa dog collar which every time the dog barks it orders dog food and when Harrison Ford noticed what was going on, he stopped dog food orders, but the dog continued ordering other things (Amazon, 2019). This commercial is meant to be funny, but I look as it as an eye opener because its kind of scary because if you have your bank accounts or credit cards linked to your Alexa then anybody can order stuff from your Alexa. After seeing this I decided to unlink my credit cards from my Alexa. The commercial does show that there are several services and devices that Alexa offers and my opinion it shows both sides the good and the bad. Some of these devices that they used in this commercial doesn’t exist, but it does show some of the issues that it could have. This commercial shows that everything shouldn’t be voice controlled but at the same time it could be very useful if used wisely (Amazon, 2019). “Chewy.com Commercial 1 – Beasley” This commercial is about how easy it is to get your pet food and pet toys sent to your doorstep at discounted prices (Chewy, 2018). This commercial really shows how the company works and how easy it is to get your pet supplies deliver straight to you and never have to worry about running out or going to the store. This commercial also gives you an additional 20% off your first purchase which is very nice because pet food can be expensive (Chewy, 2018). This commercial is straight to the point and entertaining at the same time. The first time I seen this commercial I tried it out and it was nice and delivered quickly. I would recommend this for anyone. This company works well for someone who has a busy schedule or even elderly people that may not be able to lift or carry large bags of food. “Nivea's 'White Is Purity' ad campaign did not go well” This commercial is one of the most controversial advertisement that has occurred recently due to the title and considered by several people as being racist (Wang, 2017). This advertisement displays how the chose of words could make or break you as a company. When you are advertising your product, you must be considerate to all people or groups not to offend anyone. This advertisement is about a black and white deodorant that is not supposed to leave marks on your clothes and displayed a white woman with a white robe on and has a phrase written across it “White is Purity” (YouTube, 2017). The controversy that occurred is that several people thought it targeted Middle East region (YouTube, 2017). Nivea then apologized to everyone and removed the advertisement from Facebook and Twitter (YouTube, 2017). When I saw this video, I thought it was a terrible advertisement and could not believe that the company allowed it to be aired. References Amazon. (2019, January 30). Not Everything Makes the Cut – Amazon Super Bowl LII Commercial [Video file]. Retrieved from https://www.youtube.com/watch?v=8y-1h_C8ad8 Chewy. (2018, June 26). Chewy.com Commercial 1 - Beasley [Video file]. Retrieved from https://www.youtube.com/watch?v=uLKS15TLugI Wang, A. B. (2017, April 5). Nivea's 'White Is Purity' ad campaign did not go well [Video file]. Retrieved from https://www.latimes.com/business/la-fi-nivea-white-20170405-story.html YouTube. (2017, April 5). Nivea's 'White Is Purity' Ad Campaign Is Under Fire [Video file]. Retrieved from https://www.youtube.com/watch?v=7fsM9LyxeHQ