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WRITTEN ASSIGNMENT        1
WRITTEN ASSIGNMENT
Table of contents
Discussion    3
References    6
Discussion
    The goal of Apple Inc. is to improve the lives of its clients by offering cutting-edge products in terms of hardware, software, and services. The company's dedication to producing great goods that meet and exceed client expectations is highlighted by this mission statement. Apple has established a number of strategic objectives to carry out its ambition, including –
· Leadership in Innovation: Apple aspires to be at the cutting edge of technical innovation (Quartz, 2015). The corporation continuously pushes the limits of what is feasible in the computer sector with its products, including the iPhone, iPad, and MacBook. Apple's performance management system probably places a strong emphasis on innovation as a crucial performance indicator for its workers in order to support this objective.
· Market Expansion: Apple wants to increase its footprint on the world market. This entails expanding market share and sales across several geographies. For instance, breaking into developing markets like China has been of utmost importance. For sales and marketing teams in particular, individual employee goals may include those relating to market penetration and expansion.
· Financial Results: As a publicly listed corporation, Apple has a fiduciary obligation to make money for its shareholders. Profit margins, return on investment, and other financial measures like sales are probably crucial elements of the performance management system. Compensation and incentives for employees may depend on reaching financial goals.
· Customer Experience: Apple gives a lot of thought to providing a first-rate customer experience. This covers things like product quality, client assistance, and user-friendly...