Please share what variables/factors that you find most important or relevant to informing the decisions facing management within the scenario. Acquiring the competition is often an option to penetrate...

Please share what variables/factors that you find most important or relevant to informing the decisions facing management within the scenario.

Acquiring the competition is often an option to penetrate untapped markets, increase market share, and realize elevated stock performance. As the CFO, you have identified a clear opportunity to become the dominant leader in retail pharmaceutical sales through the acquisition of your principal competitor. The key capital investment trade-off decision facing the organization is whether your organization should acquire the competitor or expand by building new stores throughout the continental United States. What factors will influence your decision?