Please see the files.5-2E: homework requirements.The book isalchemist by Paulo CoelhoAll the other three documents5-2c5-2d5-2bneed to be read before you start the homework
All files attached
/ Global High School Home ► My courses ► *ENG4U-19 ► 5-2: Promoting the Movie ► 5-2B: Making Movie Trailers 5-2B: Making Movie Trailers Introduction Now that you have seen two trailers, let's learn about strategies for making them. In the page below, you will find an article discussing what makes a good trailer. Thinking about these ideas will help you identify conventions and techniques in movie texts. The article has five strategies for making a good trailer. Your task is to understand these strategies and to analyze how movie trailers use them. Read the article and complete the practice exercise. Learning Goals Evaluate the effectiveness of media texts. Identify the conventions and techniques in media texts The Article *English 12 - ENG4U (2019-2020) RE PO RT A P RO BL EM https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/course/view.php?id=6324 https://ghs2.rosedaleacademy.com/course/view.php?id=6324§ion=25 https://ghs2.rosedaleacademy.com/mod/page/view.php?id=175568 https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/badges/badge.php?hash=96f93f72e21e8c2b1d20f016e6fecf4f8c3c316a / Top 5 Attributes of a Successful Movie Trailer Storyblocks December 2011 With the dawning of YouTube and social media, movie trailers have a whole new importance in the movie making industry and are looking better and better rather than as though they were made by a high schooler in After Effects. Before, these two-minute mini movies were just novelties to be seen before your featured film. Now, we have countdowns to the release of trailers and special viewings once they’re available. With all the hype, it is important to realize what makes some movie trailers epic while others tend to underwhelm. Here are the top 5 attributes of a successful movie trailer. 1. It should be humble. I remember watching a Transformers trailer one day and it practically screamed at me, “THIS IS THE BEST MOVIE YOU’LL EVER SEE IN YOUR LIFE!”, or something to that effect. Thank you, obnoxiously loud trailer, but I think I should be the judge of that. Good movie trailers are the ones that don’t need critic reviews or over stated titles to tell you the movie is good. For instance, the trailer for the upcoming movie The Hobbit. This film is highly anticipated and could easily add on quotations from practically any critic, but instead they let it speak for itself. 2. It should set up the basic premise. All too often, trailers leave us with either too much information on the plot or not enough. Successful trailers find that sweet spot right in between. It tells us what we can expect to happen in the movie without giving away any crucial plot points. I think the Harry Potter movies have always done a great job with this. The trailers remind us where we left off, remind us that we’re still fighting evil, and then leave it at that. 3. Introduce some, but not all, of the main characters. Especially if you have a star-studded cast, it is easy to get wrapped up in giving everyone face time during the trailer. Try to focus on one or two characters that might get the audience excited instead of bombarding them with the whole ensemble. The more you keep a surprise, the better reactions you will get during the movie itself. Take the latest Dark Knight trailer for instance. We see little glimpses of good and evil, but the trailer itself doesn’t go into depth about who is who. We’re supposed to figure that out ourselves, which makes this all the more powerful and exciting. 4. Use awesome music. An awesome piece of music can make or break a trailer. It doesn’t always have to be super dramatic, either. As long as the music genuinely reflects the mood of the movie, you’ll be golden. For instance, Where the Wild Things Are featured an awesome track from Arcade Fire. Using that band and that specific song took a movie that might have otherwise been considered a children’s film and turned it into a trip down memory lane that any 20 something hipster would love. 5. Capture the mood of the movie. If you don’t capture the overall mood, then what’s the point? When cutting your trailer, focus on emotion instead of plot points. Make the audience excited to enter whatever world you’re trying to sell them. Pixar does a great job of this. Every year they create worlds we have never seen before, but their trailers make us feel like we’ve been there a dozen times and can’t wait to go back for another adventure. Original Source Practice RE PO RT A P RO BL EM https://blog.storyblocks.com/inspiration/top-5-attributes-of-a-successful-movie-trailer/ / Now that you have learned a few ideas about what makes a great trailer, let's put those idea into practice. Below you can see a trailer for Suicide Squad, a 2016 action movie. After watching the video, answer these questions: Is the trailer humble? What are some specific examples that make you think yes or no? Does it give you the basic premise of the movie? Do you think it should give more or less plot details? Why do you think that? Does it introduce the main characters? Does it show you too much or too little about them? Is the music good? Why do you think that? Does it give you an idea of the mood of the movie? What are some specific examples that show you the mood? Source: Suicide Squad - Official Trailer 1 [HD] - Warner Bros. Pictures Success Criteria Before moving on to the next section, make sure you understand the following: I can evaluate the effectiveness of movie trailers. I can identify techniques used in movie trailers. COURSE MENU ENG 4U Course Overview Policies & Procedures Literature Studies My Opinion Matters Forums MLA Citation Guide UNIT 1: From Me to We RE PO RT A P RO BL EM https://rosedaletube.com/zfiles/English/ENG/ENG4U/unit5/5-2/Suicide%20Squad%20-%20Official%20Trailer%201%20%5BHD%5D.mp4 https://youtu.be/CmRih_VtVAs https://ghs2.rosedaleacademy.com/course/view.php?id=6324§ion=1 https://ghs2.rosedaleacademy.com/mod/page/view.php?id=175818 https://ghs2.rosedaleacademy.com/mod/page/view.php?id=175821 https://ghs2.rosedaleacademy.com/course/view.php?id=6324§ion=2 https://ghs2.rosedaleacademy.com/mod/nedactivitycluster/view.php?id=175815 https://ghs2.rosedaleacademy.com/mod/page/view.php?id=175823 https://ghs2.rosedaleacademy.com/course/view.php?id=6324§ion=3 / Global High School Home ► My courses ► *ENG4U-19 ► 5-2: Promoting the Movie ► 5-2C: The Blair Witch and Viral Marketing 5-2C: The Blair Witch and Viral Marketing Introduction The Blair Witch Project created a marketing campaign that led people to believe the movie was real. As a result, it became one of the highest-selling independent movies of all time. Today, it is regarded as one of the pioneers of viral marketing and a case study in how to promote a movie. The video and article below show how the movie company created such a success. Analyzing their techniques will help you understand the production factors, conventions, and techniques in the media industry. It will also give you insight into the internet marketing campaigns you see today. Watch the video, read the article, and answer the questions at the bottom of the page. Learning Goals Identify the conventions and techniques in media texts. Explain how production factors influence the media industry. The Video *English 12 - ENG4U (2019-2020) RE PO RT A P RO BL EM https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/course/view.php?id=6324 https://ghs2.rosedaleacademy.com/course/view.php?id=6324§ion=25 https://ghs2.rosedaleacademy.com/mod/page/view.php?id=175574 https://ghs2.rosedaleacademy.com/ https://ghs2.rosedaleacademy.com/badges/badge.php?hash=96f93f72e21e8c2b1d20f016e6fecf4f8c3c316a / Source: Moments That Changed The Movies: The Blair Witch Project - Academy Originals The Article How the original The Blair Witch Project ushered in a new era of viral movie marketing Rebecca Stewart September 2016 The Drum As Blair Witch 2016 takes to the Box Office, The Drum catches up with of one of the creators behind the original movie's website to find out how the film kickstarted a viral marketing trend that has been aped by countless studios since. "In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later their footage was found..." The premise of the The Blair Witch Project was a simple one, but with a $60,000 budget and eight days of film reel its creators couldn't have begun to imagine that the movie would go on to gross $248m worldwide. The low-budget flick has transpired to be the fifth highest-earning independent film of all time, but in lieu of the finances for Hollywood-style special effects and a mammoth marketing strategy, the directors instead relied on viral marketing (in the 1999 sense) to propagate the myth that the story told in the movie was actually real and that the film was a documentary. At the heart of this was a dedicated website created by the movie's distributors at Artisan Entertainment. The site helped plant the seed that an urban legend of an evil witch camping out in the woods in rural Maryland was actually true long before the film's release. Dedicated pages offered up a timeline of the "major events," in the history of the Blair Witch, background on the supposedly missing students (Heather, Michael, and Josh) and interviews with the victims' 'families' lamenting their untimely disappearance. RE PO RT A P RO BL EM https://rosedaletube.com/zfiles/English/ENG/ENG4U/unit5/5-2/Moments%20That%20Changed%20The%20Movies_%20The%20Blair%20Witch%20Project.mp4 https://youtu.be/dE1cYNoVkow / The internet as we know it was still a relatively new domain for marketers at the time, and tasked with pulling together the pioneering site was Jessica Rovello, a fresh-faced director of online services at Artisan. She notes that the brief was a "dream," to work on because the directors, Daniel Myrick and Eduardo Sánchez, along with production company Haxan Films had passed on a massive amount of creative collateral. These images and b-roll were then digitized and uploaded on to the site to create the illusion that private photographs and news coverage had been gathered by investigators, with fresh content being put online on a regular basis. From there, the concept "took on a life of its own," notes Rovello. "When the studio acquired the movie and when the marketing team really started talking about it we all kind of had a feeling that it was going to take off in this way and that it could be a cultural phenomenon," she adds. "I don’t remember having an experience like that since where you think that something is going to happen and it actually does." She also muses that the advent of social platforms, like Facebook, Twitter, and Reddit, would have made it much trickier for the marketers of the spinoff to pull a similar stunt. "I think because the internet was still a fairly new medium that helped. If somebody tried to do it today it would happen but it would probably be debunked so quickly that it wouldn’t have the ability to take time to catch on." Reports from the time have also suggested that the marketers behind the stunts drip fed information into threads on internet forums dedicated to the 'legend' of the Blair Witch. The online push was supported by a big offline marketing effort. The