Please see attached instructions and notes.
Referencing not needed for for this project.
Project for Chapter 8 Choose either Option A or Option B. Paper MUST be minimum of 500 words Option A In 2017, mobile advertising expenditures in the United States were $60.7 billion. They are expected to reach over $131.41 billion by 2022.76 North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spending amounting to approximately half of the North America. Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are the two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology firm headquartered in New York City (https://www.placeiq.com/who-we-are/), collects billions of data points from mobile devices and other sources and is able to track potential customers as they move from one retail location to another—such as from one car dealership to another. PlaceIQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising. Audi is using the PlaceIQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms. Starcom Media Group is using PlaceIQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business. 1. What does PlaceIQ do for businesses? 2. How can PlaceIQ data be used for omnichannel e-commerce? Explain. 3. What privacy concerns might consumers have about PlaceIQ’s business model? 4. How is Audi using PlaceIQ services to inform its e-commerce strategy? OR Option B Multichannel, cross-channel, and omnichannel are being increasingly used by all types of businesses. After reading the information presented in this module and other sources, write a two-page paper that compares and contrasts these three strategies. Provide one advantage and one disadvantage of strategy. Also provide examples of three companies that are using each strategy. Why is omnichannel being adopted by a growing number of companies? PowerPoint Presentation Module 8 E-Commerce Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives (1 of 2) Define e-commerce and describe its advantages, disadvantages, and business models Explain the major categories of e-commerce Describe the five major activities of the business-to-consumer e-commerce cycle Summarize the four major models of business-to-business e-commerce Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives (2 of 2) Describe mobile-based and voice-based e-commerce Explain four supporting technologies for e-commerce Explain social commerce and the reasons for its popularity Explain hypersocial organizations and their growing popularity Explain social media information systems Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Defining E-Commerce (1 of 2) E-business All activities a company performs in selling and buying products and services using computers and communication technologies E-commerce Buying and selling goods and services over the Internet Builds on traditional commerce by adding the flexibility that networks offer and the availability of the Internet Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Defining E-Commerce (2 of 2) Business applications that use the Internet Buying and selling products and services Collaborating with other companies Communicating with business partners Gathering business intelligence on customers and competitors Providing customer service Supplying software updates and patches Offering vendor support Publishing and disseminating information Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Value Chain and E-Commerce (1 of 2) Value chain Series of activities designed to meet business needs by adding value (or cost) in each phase of the process Primary activities Inbound logistics Operations Outbound logistics Marketing and sales Service Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Exhibit 8.1 Michael Porter’s Value Chain Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Value Chain and E-Commerce (2 of 2) The Internet Increases the speed and accuracy of communication between suppliers, distributors, and customers Low cost means companies of any size can participate in value chain integration E-commerce enhances a value chain Offers new ways to reduce costs or improve operations E-mail instead of regular mail Selling online instead of in a physical store Offering online customer service Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. E-Commerce vs. Traditional Commerce Click-and-brick e-commerce: mixes traditional commerce and e-commerce Capitalizes on the advantages of online interaction with customers Retains the benefits of having a physical store location Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Table 8.1 E-Commerce vs. Traditional Commerce ActivityTraditional CommerceE-Commerce Product informationMagazines, flyersWeb sites, online catalogs Business communicationRegular mail, phone callsE-mail Check product availabilityPhone calls, faxes, and lettersE-mail, Web sites, and extranets Order generationPrinted formsE-mail, Web sites Product acknowledgmentsPhone calls, faxesE-mail, Web sites, and electronic data interchange (EDI) Invoice generationPrinted formsWeb sites Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Advantages and Disadvantages of E-Commerce (1 of 3) Advantages Enhances relationships with suppliers, customers, and business partners Creates price transparency Operates around the clock and globe Gathers more information on potential customers Increases customer involvement Improves customer service Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Advantages and Disadvantages of E-Commerce (2 of 3) Advantages (continued) Increases flexibility, ease of shopping, number of customers, opportunities for collaboration with business partners Increases return on investment; inventory needs are reduced Offers personalized services and product customization Reduces administrative and transaction costs Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Advantages and Disadvantages of E-Commerce (3 of 3) Disadvantages Bandwidth capacity problems in some parts of the world Security and privacy issues Accessibility Acceptance Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. E-Commerce Business Models (1 of 4) E-commerce companies focus their operations in different parts of the value chain to achieve profitability Traditional e-commerce models are an extension or revision of traditional business models Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or