Please see attached files containing assignments with instructions. ThanksBBQfun simulated business...

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Please see attached files containing assignments with instructions. ThanksBBQfun simulated business (BSBMKG502) BBQfun (simulated business)  Table of contents Chapter 1 – Business plan (excerpt)	2 Chapter 2 – Organisational chart and management profiles	3 Chapter 3 – Management responsibilities	4 Chapter 4 – Budget summary	5 Chapter 5 – Operational plan	6 Chapter 6 – Description of operations	9 Chapter 7 – Organisational risk register	10 Chapter 8 – Marketing plan	12 Chapter 9 – Sales and marketing policy	24 Chapter 10 – BBQfun privacy policy	26 Chapter 11 – Anti-discrimination policy	30 Chapter 12 – Procurement policy and procedures	31 Chapter 13 – List of preapproved suppliers	36 Chapter 1 – Business plan (excerpt) From BBQfun business plan FY 2016–2017 About BBQfun BBQfun was established in 2013 by current CEO, Pat Mifsud. BBQfun offers an extensive product range, incorporating both local and imported goods.  Since 2014, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to healthy sales of $11 million in 2016 through building on its organisational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities. Currently, BBQfun operates two stores, one in Brisbane (Kenmore), and one on the Gold Coast.  BBQfun is seeking business and marketing opportunities that could lead to interstate or national expansion if viable and scalable. Mission · To provide our customers with great value outdoor lifestyle products and second-to-none customer service. Vision  · To be, within five years, south east Queensland’s leading outdoor lifestyle retailer.  Values  · Quality · Customer value · People: Active encouragement of safety, teamwork, diversity, excellence, innovation and continuous improvement. Strategic directions The strategic context in which BBQfun will achieve its mission and vision is through: · engaging with customers through promotion and market research · building reputation for quality products and quality customer service · supporting people to perform via training and performance management · controlling costs. · increasing sales revenue and profitability. BBQfun (simulated business)	Student Workbook Assessment Materials	BBQfun (simulated business) 2nd edition version: 1	Error! Use the Home tab to apply Unit code and title Char to the text that you want to appear here. Page 102 of 125	© 2012 Innovation and Business Industry Skills Council Ltd  BSBMKG502 Establish and adjust the marketing mix 	1st edition version: 1 	Page 2 of 36 Chapter 2 – Organisational chart and management profiles BBQfun organisational chart BBQfun (simulated business)	Student Workbook Assessment Materials	BBQfun (simulated business) 2nd edition version: 1	Error! Use the Home tab to apply Unit code and title Char to the text that you want to appear here. Page 104 of 127	© 2012 Innovation and Business Industry Skills Council Ltd  BSBMKG502 Establish and adjust the marketing mix	2nd edition version: 1 © 2016 Innovation and Business Industry Skills Council Ltd	Page 3 of 36 Chapter 3 – Management responsibilities Pat Mifsud, CEO Pat is responsible for working with the Board of Directors to oversee the business, set overall strategic directions, manage risk, and authorise large financial transactions. Riz Mehra, Chief Financial Officer Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz is also responsible for overseeing budgets for cost centres and individual projects. At completion of financial quarters and at the end of projects, Riz is responsible for viewing budget variation reports and incorporating information into financial statements and financial projections. Kim Chen, Operations General Manager Kim is responsible for the day-to-day running of the company. Kim oversees the coordination of all operations. Kim is responsible for sponsoring projects which affect operations of the organisation as a whole. Kim works with the HR manager to coordinate systems and projects to achieve company-wide synergy. Les Goodale, Human Resources (HR) Manager Les is responsible for the productive capacity and welfare of people at BBQfun. With the Operations General Manager, Les works to co-ordinate projects and management systems such as performance management, recruitment, and induction.  Sam Lee, Marketing Manager Sam is responsible for the management of all aspects of marketing. Sam manages the activities of the marketing team. Pat Sweeney, Manager: Brisbane (Kenmore) Pat is responsible for the management of all aspects of the Brisbane store. Alex Mitchell, Manager: Gold Coast Alex is responsible for the management of all aspects of the Gold Coast store. Chapter 4 – Budget summary  BBQfun 2016–2017 approved budget by activities to be undertaken 	Income: 	 	 	Sales 	$11,000,000 	Barbecues and related equipment. 	Investment income 	$1,567,000 	Real estate investment income and rental of office space. 	Cost of goods sold (COGS) 	$5,890,000 	Cost of provision of goods, purchase of stock, distribution. 	Gross profit  	$6,677,000 	Gross profit. 	 	 	 	Expenses: 	 	 	Wages, salaries and on costs 	$2,567,890 	Wages, salaries, superannuation, work cover insurance, payroll tax. 	Consultancy fees 	$50,000 	Project management: WHS management system; change management. 	Communication expenses 	$42,000 	Telephone, ISP costs, IT support. 	Marketing  	$800,000 	Cost of staff travel and associated costs for sales, etc. 	Premises expenses 	$1,000,000 	Rent, electricity, maintenance, cleaning. 	Capital expenditure 	$120,000 	Purchase of new office equipment (90%), vehicles. 	Depreciation and amortisation 	$177,569 	Computers and capital equipment that is depreciated.  	Office supplies 	$65,068 	Printing and stationery, postage, amenities. 	Training 	$62,187 	Sales training: leadership, WHS, ethical/ legal training. 	Total expenses 	$4,884,714 	 	Net profit 	$1,792,286 	Net income before tax. BBQfun (simulated business)	Student Workbook Assessment Materials	BBQfun (simulated business) Error! Use the Home tab to apply Unit code and title Char to the text that you want to appear here.	2nd edition version: 1 Page 104 of 125	© 2012 Innovation and Business Industry Skills Council Ltd  BSBMKG502 Establish and adjust the marketing mix	2nd edition version: 1 © 2016 Innovation and Business Industry Skills Council Ltd	Page 5 of 36 Chapter 5 – Operational plan  	BBQfun Operational plan (summary) FY 2016–2017 	Objectives: 	Performance measures 	Tasks: 	1 	Engaging with customers through promotion and market research. 	· Completion of market/marketing research. · Completion of customer surveys. · Completion of reports to identify marketing opportunities. 	· Conduct of quarterly surveys on customer satisfaction. · Evaluation of market and marketing data to determine marketing opportunities. 	2 	Building reputation for quality products and quality customer service. · Raise organisational profile by 20%. · Improve client satisfaction performance by 25%. 	· Percentage of brand recognition in sought-after categories in periodic customer surveys. · Percentage of customers with positive view of organisational responsiveness, innovation, quality, ethics, safety. · Number of customer complaints. · Delivery times. · Number of returned items. 	· Audit of supplier quality. · Regular contact with suppliers. · Investigate resourcing needs: people, products. · Fulfil resourcing and distribution needs in accordance with policies and procedures. · Maintenance of enterprise resource management (ERM), point of sale (POS) and customer relationship management (CRM) systems. 	3 	Supporting people to perform via training and performance management. 	· Numbers of injuries  (Target = 0). · Numbers of absentees  (Target =

Soumi · Accepted Answer

TASK 1: EVALUATE AND DETERMINE MARKETING MIX
AND
TASK 2: MONITOR AND ADJUST THE MARKETING MIX
Table of Contents
Introduction	4
Background	4
Tasks	4
Task 1	4
Choosing a business for determining and evaluating its marketing mix	4
Key Features of BBQfun’s Products and Market Significance	12
Impact of Two changes to Pricing on the Resultant Customer Demand	13
Significance of Promotional Methods, Distribution Channels and Level of Customer Services provided	13
Potential customer base and ways -to reach them successfully	13
Components of Marketing Mix of BBQfun	14
External Environmental Factors and their Impact on Marketing Mix	14
Consumer priorities, needs, preferences and their Impact on Marketing Mix	14
Evaluating products against marketing objectives, target market characteristics and desired positioning	15
Marketing mix for suitable organisational, strategic and operational objectives	16
Legal implications towards implementing recommended marketing mix	16
Task 2	16
Monitoring of marketing mix against marketing performance:	16
Alternation of the marketing mix to meet the market demand:	16
Adjustment of marketing mix on the basic of monitoring:	17
Recommend changes supported by market testing	17
Outline of relevance in recommended changes	18
Ensuring the marketing mix meets the budgetary requirements	18
Strategic and operational marketing objectives and desired position	18
Assessing the impact of changes to marketing mix and planning monitoring activities	19
Conclusion	19
References	20
Introduction
This report will look at the marketing mix of a chosen company. The first task will be evaluating and determining the marketing mix of a selected business, which will be analysed from the perspective of its effectiveness in the current competitive market scenario. Deciding an optimum marketing mix is the crux for the success or failure of any product or service. The second task of the assignment deals with monitoring of the marketing mix of burgers that targets young customer willing to spend some quality times watching movie. Various issues relating to the marketing mix have been identified in the later part of the assignment. 
Background
The report will be discussed in the context of BBQfun for which analysis will be conducted in order to know the features of their marketing mix, impacts of changes on them, significance of marketing elements on yield useful outcomes and for identifying the potential customers. Further, the consumer priorities, effectiveness of the products of the company and their suitability in terms of their organisational objectives will also be assessed.
Tasks
Task 1
Choosing a business for determining and evaluating its marketing mix
Market Research
The profile for the potential BBQfun market consists of the following geographic and demographic characteristics. 
· Overview Southeast Queensland area:
· high population growth of 5% per year
· new homes and renovated homes growing from a base of 50,000 per year
· Low unemployment of 4.7%.
· Geographic:
· our immediate geographic target is the area of Brisbane with a population of 2,000,000
· a 30 km geographic area is the average store market footprint 
· The total targeted population is estimated at 450,000.
· Demographics:
· male and female 
· ages 20–50
· high percentage of young professionals who work in the central business district 
· high percentage have completed undergraduate/postgraduate study
· An average household income of over $70,000. 
Marketing Plan
Executive Summary
BBQfun was established in 2013 by its current CEO, Pat Mifsud.

BBQfun simulated business (BSBMKG502) BBQfun (simulated business) Table of contents Chapter 1 – Business plan (excerpt)2 Chapter 2 – Organisational chart and management profiles3 Chapter 3 –...

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