Please refer to the attached file. all the resources and rubric is included in the file.

Part A: Introduction and chosen Multinational Enterprise (MNE)
(Total 2543 words excluding headings)
1 Introduction
The MNE chosen is Toyota Motor Corporation is a well known MNE in the Motor vehicle and parts industry. It has established its presence in the industry and is reputed for the safety, reliability, quality and cost of its products. Toyota has repeatedly outperformed its competition in the global market and has successfully ventured into new areas such as the hybrid vehicle market . Toyota is considered a global leader.
This paper has outlined the profile of Toyota , its assets and shareholders, the vision that drives it and the development goals that it strives to attain. This paper also attempts to analyze the company’s presence in a host country, Thailand, the business environment of Thailand, the challenges that the country and the company face. This paper also looks at the measures taken to reduce the intensity of the challenges . It offers suggestions for betterment. The paper concludes with a discussion of key findings and the importance of the case.
2 Brief profile of MNE
Toyota Motor Corporation is ranked 9 in the Fortune 500 global rankings for the year 2021 (Motor vehicle industry, Japan). It has moved up 1 rank from its position last year. Its total revenue is $256,721.7, down by 6.5% , a percentage profit change of 13.1%. Employing a total of 366,283 personnel and occupying a Global 500 rank for 27 years, Toyota continues to impress investors as well as consumers. Its nearest competitor is Honda Motor ranked 48 and with a revenue of $124, 240.6, a little less than half of Toyota.
Toyota’s current impressive performance starts with a journey begun in March 1937 as a small manufacturing and sales of textile machinery, materials handling equipment, automobiles and their parts. The president is Akio Toyoda and the company’s main business is automobile vehicle production and sales. The capital as of march 31, 2021, is 635 billion yen. The number of shareholders of the company is 512,745. Stock listings are in Tokyo, Nagoya, Japan and overseas in New York and London. The top shareholders are Custody Bank of Japan,Ltd., Toyota Industries Corporation, The Master Trust Bank of Japan, Ltd, Nippon Life insurance Company and J P Morgan Chase Bank, N A.
The company’s guiding principle is ‘to produce reliable vehicles and the development of society through ever-changing innovation and high quality products and services’. Sustainable Development Goals (SDG) are embedded in its vision statement. According to the United Nations, SDGs are the goals that help build a better and sustainable future for all.Toyota’s SDGs are aimed at ending poverty and hunger, providing good health and well-being, providing quality education, assuring gender equality, ensuring the availability of clean water and sanitation. SDGs also see that clean energy is affordable for all. Decent work and economic growth are the other goals also form an essential aspect of SDGs.
Toyota’s global operations are spread over North America, Latin America, Europe, Africa and Asia Pacific. Toyota is also concerned with environmental, social, SDG initiatives. In its company website, Toyota states that its aim is to shift to a ‘mobility company’ in order to realize its goal of a ‘future mobile society’. It promises to deliver ‘ever-better cars’ to its customers.
The company also undertakes initiatives to affect the environment positively in different ways. Some of these are new energy deals, to fight climate change. Toyota purchased signed an agreement with Clearway Energy Group, (USA), to purchase electricity generated from wind energy. Other initiatives undertaken by Toyota are conserving water, recycling waste, planting trees (Olympic Park, Sydney), and using solar power. Its R&D focuses on placing Robots at the forefront of research. Toyota projects itself as a business entity that is conscious of its contribution to society. The company commits itself to a sustainable future by focusing on the core areas of carbon, water, materials and biodiversity. This is by reducing its carbon footprint, conserving and recycling water, reducing wastage of materials used, and focusing on biodiversity. The keywords here are continuous improvement.

Part B: Host country analysis and MNE’s strategy
3 Business environment of the host country
Toyota Motor Corporation has had a long standing relationship with Thailand, the host country selected for the study. Thailand moved from the position of a low income economy to an upper-middle income economy by 2010. The boom in the economy created jobs that helped raise the standard of life, including education and health insurance. Thailand was considered the ‘Detroit of Asia’ due to automotive industry, mainly as an assembler of auto parts, which brought in prosperity. The country’s economy boomed as a result.
As regards the business environment, the economic growth has not been sustained. This is because of the failure of the export-led model. Tough competition among firms both foreign and local, has resulted in strategic management practices to gain a better hold and sustain themselves in the business. A study reveals that a company can perform effectively in this environmentonly when it works efficiently and adds value to the end user. For this it needs a company with a vision for the future, having a well-devised plan and systems in place for proper execution.Toyota has so far been working on a simple strategy that has been effective so far : high reliability, though rather ‘unexciting’ vehicle models. But now it plans to surge forward on more ‘personality’ to its stable and popular models. The company will also work on its strategy of producing vehicles that are produced in zero-emission factories
Private investment has reduced and so has foreign direct investment...