PLEASE READ THIS CAREFULLY
Introduction
You will compare and contrast two similar organisations using a wide range of internal and external strategy models and analytical techniques from this module. I must choose one of the eight pairs of organisations listed below.
However, it is important that a range of companies is investigated
Learning Outcome addressed by group presentation assessment
The Learning Outcome addressed by this assessment is:
· Module Learning Outcome 1: Apply the major theories of strategic management to the analysis of organisations within their specific contexts.
Selection of one of the eight pairs listed below to investigate[1]
Your group must choose one of the eight pairs of organisations listed below.
However, it is important that a range of companies is investigated so no more than two groups in a class can choose the same pair of organizations.
1.
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Emirates and Southwest Airlines
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Airlines & Travel
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Quality and structure of video
The video presentation should have good sound quality (test this and don’t attempt to talk over music) and information should be presented in a way that is informative and visually appealing.
A list of sources for company data, news articles or academic references should be included as the last item.
The Essay must be logically structured e.g. an introduction to both companies, internal analysis models shown separately to external analysis models and SWOT is used as a summary tool at the end.
You must compare and contrast the two organisations throughout. It is not sufficient to simply talk about one company and then the other – you must bring out the similarities and differences throughout your analysis (there are lots of marks for this).
Your internal analysis must include a financial comparison (there are marks for this too).
Assessment Criteria:
Task Management
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Content
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· Uses a wide range of analytical tools to analyse the external environment issues impacting the industry. Clearly demonstrates understanding of both the models and the industry issues.
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· Uses a wide range of analytical tools to internally analyse the two organisations (this includes a financial analysis) and carefully compares and contrasts the two organisations. Demonstrates good understanding of the models and the organisations.
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· SWOT analysis provides an effective summary of the internal strengths and weakness and the external opportunities and threats.
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Exceptional in meeting the brief of the assessment task, addressing the specific criteria and meeting all of the Learning Outcomes
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Shows evidence of extensive knowledge and understanding of what has been learned in the course so far
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Demonstrates originality of approach
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Outstanding breadth of study
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Shows exceptional evidence of extensive reading beyond the course content and of independent thought, linking theory and practice
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Includes accurate references in text, all sources accurately recorded in reference section
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Is comprehensive, accurate and presented in a well-structured and organised format
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Shows a sophisticated ability to express complex ideas
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Exceptionally fluent and clear written and oral style, demonstrating flair, with no errors
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Outstanding group work
[1] All commercial companies have Investor Relations information on their websites. Try Googling the company name and ’investor relations’ and you should find the annual reports (e.g. Hilton investor relations:
http://ir.hiltonworldwide.com/investors/default.aspx). For public and not-for-profit organisations, Google their respective organisational websites (e.g. Channel 4 Annual Report:
https://annualreport.channel4.com/
)