2.1 Identify and explain the relevant principles and concepts of management are applied in the Google Inc.
2.2 To analyze and discuss the company's practice in relation to the selected topic
The Two Factor Theory Of Frederick Herzberg Business Essay Published: 23rd March, 2015 Last Edited: 23rd March, 2015 This essay has been submitted by a student. Google company is an American multinational corporation. Google company also provides Internet-related products and services, including software, internet search, advertising technologies, and cloud computing. Google founders are Larry Page and Sergey Brin with both attended Stanford University. Since Google was founded in September 4,1998, it grown to serve hundreds of thousands of customers and users around the world. It is initial public offering followed on August 19, 2004. Google name is by Larry and Sergey searching from engine. It is a play on the world "googol", is from the mathematical term for a one followed one hundred zeros. Google company founded in Menlo Park, California, U.S. In 2004 on April Fools' Day, Google release Gmail. Gmail approach to email included many features like threaded messages, speedy search, huge amounts of storage. Google acquired online video sharing site is YouTube in 2006. Video are uploaded to site every minute. The company provides online productivity software including social networking, email and an office suite. Google products develop to the desktop as well, with organizing and editing photos, instants messaging and applications for web browsing. Development of the Android mobile operating system is lead by Google. Google Chrome OS browser only operating system, founded on specialized netbooks call Chromebook. It has been estimated to run over one million serves in data centers around world. It is process over 1 million search request and about 24 petabytes of user generated data everyday. Google employ employee which are have ability like determined and smart, commend ability over experience. Googlers have set common objectives and visions for company. It come from all walks of life and speak many of languages, response the global audience that it serve. Google try hard to keep the open culture frequently associated with startups, which everybody is an actual contributor and opinion and feels comfortable sharing ideas. Google have their own office and café. Their offices and café have designed to encourage interact between Googlers within and across teams to spark conversation about work. SECTION 2: CONTENTS 2.1 Identify and explain the relevant principles and concepts of management are applied in the Google Inc. 2.2 To analyze and discuss the company's practice in relation to the selected topic Google Inc is a worldwide company that has strong practices in diversity. This international company is known by everyone and used by many people every day. Actually, Google Inc focuses the workforce diversity in their company due to the reason that Google Inc has over 70 offices in more than 40 countries and its customer base is so diverse. The workforce diversity defined as similarities and differences among employees in terms of age, cultural background, physical abilities and disabilities, race, religion, sex, and sexual orientation. In Google Inc, they have to make sure diverse the employees come from different background and unique knowledge. This is because they need to support and fit in the need of the diverse customer base. The advantages will be bringing to the Google Inc through the company apply workforce diversity. First of all, the workforce diversity increases creativity within the company because heterogeneous groups are generating different and unique ideas with the Google Inc. As more diverse ideas are suggested, the chances of finding a workable answer are improved. In atmospheres when brainstorming is necessary, more ideas are formed because team members are culturally diverse. Moreover, the diversity in viewpoint also is the advantages. This is because Google Inc hired the employees come from different culture or generation which will help the company to get diverse viewpoint from the employees. However, the workforce diversity also brings the disadvantages to the Google Inc too. The competition rather than teamwork is the disadvantages of the workforce diversity because diversity can cause competition among worker. If the employees of the Google Inc are not open to accept other culture, they may bring negative effect to the business. For example, they are working together to finish their work but they will work separately which prolong the process. Next is the impaired freedom of speech. In this type of setting, Google's staffs cannot just cracked jokes, tell stories or state the opinion whatever you want because the worker might be judge as being discriminating. According to the Two Factor Theory of Frederick Herzberg, people are influenced by two factors which are hygiene factors and motivation factors. The hygiene factors defined as needed to ensure an employee does not become dissatisfied. Moreover, the typical of the hygiene factor which included working condition, quality of supervision, job, company policies and administration. The motivation factors are needed in order to motivate an employee into higher performance and the typical motivation factors included achievement, interest in job, growth and responsibility for task. In this case, Google Inc. is using this two factor theory concept in their company and to make sure the employee enjoy the working environment during their working time. The Google Inc. has provided an awesome working place and benefits to their staff and the benefits of the Google Inc are among the best in the world. Google Inc has applied the fun and laughter at workplace. For example, Google Inc. has prepared fun stuff around the office, including bocce ball courts, bowling alleys, and a giant climbing wall. Furthermore, the pool tables and video games also available in many place for the staff to use. Next, they also prepare the gourmet food as free for their staffs. Google also set a room which provides massage chairs that you control while you view relaxing aquariums for relaxations uses. Google Inc. through two factor theory may bring some advantages to their company. First of the advantages is the employees become more efficiency and creative because Google Inc create a fantastic working environment to their employees. In this case, we know that the Google Inc is a high technology company and their staff always need a relaxing environment to create something new ideas. Furthermore, the advantage is to prevent the staff resign because hiring a new staff and training them need a lot of time. From this case, this goes to the loss of the company directly which many a time goes unnoticed and the Google Inc. also can not ensure efficiency from the new staff. Next of the advantage is prevent the loss of Google Inc.'s knowledge. This is because Google Inc often spends much time and money on the employee in expectation of the future return, but the employee had left, he takes with his valuable knowledge about the company or past history and the investment is not realized. However, two factor theory that performed by Google Inc. have disadvantages. First of all, it has waste the money of the Google Inc. This is because it cost the company a lot of money to set up or establish all the facility and it cannot make sure the employee be more efficiency on their work. Moreover, the staff also cannot complete their work on time when they were addicted by the all relaxing facility. Next the management theory has apply in the Google Inc is Theory Y by Douglas McGregor. The Theory Y can be defined as an idea that shows the positive view of the worker and assumes employees may be ambitious and self-motivated and exercise self-control. It also implies the optimistic management theory that employees are generally creative and view work as fulfilling. Actually in the Google Inc, they offer a creative and participative atmosphere that to stimulate employees to be productive in achieving the organization's goals. The Google Inc. performs this Theory Y because their tasks tend to more flexible and innovative. Besides, their company always needs the new concept and idea to support their current situation on the world and work hard to keep the new technology going. For example, Google Inc. is using this Theory Y as their leadership style and less supervise their employees. In this situation, it is very work to the Google Inc. and always achieves the goal set by them. The Theory Y also brings some advantages to the Google Inc. First of the advantage is employee can easy to get the new idea. This is because they can play hard and get rest at their workplace and those can getting the new inspiration when they are enjoy the game or relaxing. In this case, a Google's manager has mention that "idea does not come always when you sit at your desk". So, it is very effective to Google Inc's worker. Next of the advantages is the staff has ability to make a good decisions. This is because the manage less to supervise them and not under pressure or micromanage, it may let the employee can do their best and ability to solve the problem them face by themselves. On another hand, the Theory Y used by the Google Inc has disadvantages too. The disadvantages is it may cause some task cannot complete on time. This is because no all the worker will be ambitious and self-motivated so it will affect the task cannot going on smoothly. In this case, it will also let the company loss the time and the money. According to Ghee Soon Lin, Robert L. Mathis and John H. Jackson (2010), "Recruiting is the process of generating a pool of qualified applicants for organizational jobs. However, recruiting is also about to finding qualified applicants, a task that often requires much more than just running an ad in a newspaper. The recruiting can just a set of function involve coordinating internal openings, handling the flow of candidates data, dealing with regulatory reporting, and moving candidates through the system." Google Inc. tends to use the external recruitment source compare with internal recruitment source. External recruitment is when the business looks to fill the vacancy from any suitable applicant outside the business. Internal recruitment is when the business looks to fill the vacancy from within its existing workforce. This is because the Google Inc. always set up a new offices around the world and they need more talents work in their company. Actually, the Google Inc set up over 70 offices in more than 40 countries currently. For the external recruiting, Google Inc has expanded to university universe nowadays. Google Inc is also recruiting college grads from schools other than the usual suspects such as Stanford, Carnegie Mellon and MIT. Colleges such as the University of Victoria in Canada and Emory University in Atlanta rarely saw Google recruiters in the past. But now it is more common. The company is spreading its recruiters out among more schools, rather than concentrating them at the most elite universities. The pro for the external recruitment is