Please read both documents and follow direction thoroughly.
Electronics City Mr.and Mrs. Jack Sear own and operate Electronics City, a small electronics store. Jack Sear worked in the store as a child and while in college. Afterwards, he slowly took over the business from his parents as they retired and moved to Florida. Jack, his wife, Harriett, their three children, one full-time, and one part-time employee run the business. The store carries a large assortment of electronic parts, small electronic gadgets, cell phones, and computer tablets. Most of the year, during the week, it is rather quiet. Except during the three nights they are open and on Saturday, in which there is a steady stream of customers. At those busy times, everyone works, Jack, Harriet, the three children, the full-time employee and the part-time employee. The store is open 6 days a week, except Mondays. During the Christmas season, from Thanksgiving weekend until Christmas, records show that they average a total of 12,000 customers. However, during the Thanksgiving weekend and especially black Friday morning puts tremendous pressure on them as long lines occur. As a result, the store has a small, but, bad reputation in terms of service. Over the Thanksgiving weekend (Friday, Saturday and Sunday), they average about 25% of their Christmas customers. Each day over the Thanksgiving weekend the store is open 14 hours. Previous records show that 30% of the time customers bought one item, 20% of the time bought two items, 25% of the time bought three items, 20% of the time bought four items and 5% of the time bought five items. Further, Friday morning from 8am and noon, their total volume per hour is double the average hourly volume of those three days. The store has one electronic cash register which everyone is capable of using. Customers pay either by cash, credit or check. Store records indicated that about 35% are cash customers, 60% paid by credit card and 5% by check. The entire checkout process consists of bagging the items and receiving payment: 1. Keying in each item (Time required : 0.2 min per item) 2. Bagging items and receiving payment: a. Cash customers (Time: 0.6 min per customer) b. Credit card customers (Time: 1.0 min per customer) c. Check cards customers (Time: 3.0 min per customer). Write a managerial report that addresses: what is the capacity of the store, in customers per hour; the average hourly demand during the Thanksgiving weekend and Friday morning, and; provide suggestions to the Sear family on what to do. GUIDELINES FOR CASE ANALYSIS GUIDELINES FOR CASE ANALYSIS Business writing is very important for managers to master, because you can know a lot, but if you can’t communicate effectively, what you know doesn’t matter. You will be judged as a thinker in light of how you write. Second, because most managers are bombarded with more written information than they can handle. If you write well, you increase the chances that what you write will actually be read and understood. When submitting a written case analysis, you should observe the following guidelines on format and content. FORMAT Type your report on 8 ( by 11 inch white paper. Number pages at the bottom. Use memorandum format, e.g., Date: TO: FROM: RE: or Subject: Staple pages together in the upper left corner. CONTENT The first paragraph of a report or memo should inform the reader of the purpose of the piece. The final paragraph should summarize or offer conclusions. The body of the report or memo conveys information. Structuring your writing can be very useful. Headings and bullets organize your thoughts as the writer and orient the reader to what you are trying to communicate. The headings you use should encompass your major points. Even short pieces of writing can benefit from appropriate headings. Your written case analysis should contain the following items: 1. The first paragraph should givie a brief summary of the where the data can from and describing the problem situation--give the who, what, and where. A brief overview of the managerial problem as you see it, what are the decision alternatives, and by what criteria are the alternatives to be evaluated? 2. Overall descriptive statistics. Summarize the important variables in the survey in non-technical terms. 3. Probing. Then, dig deeper into the data and present significant findings -- use non-technical terms. State your results clearly and concisely -- use bullets. The reader should be able to understand what you write without referring to the computer printout (printouts should be in the appendix)-- use tables and graphs and reference them, e.g., in Table 1.... Talk to your figures and tables--what(s important in them--don(t let the reader have to analyze what your presenting. The memo should read like a story or a visit to a museum, i.e., we are visiting the Museum of American History and we are looking at the American Revolution. You discussion/tables/figures are like going from scene to scene--i.e., what is important about this scene--battle at Valley Forge. You are the guide of the tour. Lead the reader through your visit. 4. Your recommendation(s) to the decision-maker. Giving your findings provide recommendations-- what action can be taken from your results or recommendations to improve your results. 5. Attach to your report as an Appendix computer printout and pertinent output from which you obtained your results. Include only your successful work - not all your mistakes. If you can, in the report, include the graphs and tables discussed in the report. You will be able to improve your writing if you take the time to edit your work. You should think about editing at four levels: · Organization. Check to make sure you’ve followed your outline. Are you using appropriate organizing structures (headings, bullets)? Have you conveyed everything that needs to be conveyed? Does each word or phrase need to be there to convey what needs to be conveyed? Do the sentences within each paragraph belong grouped together? · Grammar/usage. Have you followed the rules? Have you used words that are clear and unambiguous? · Sentence structure. Are sentences clear? Have you avoided run-on sentences, too complex structures? Are main thoughts in paragraphs introduced clearly? · Links and segues. How does the writing flow? Are ideas linked together – or merely jumbled together? Do topics change with appropriate segues? Proofread not only for the points listed above but also for the general meaning of your writing. Think about whether your writing will make sense to someone other than yourself. Is there enough detail? Too much?