Please provide me a quote for Assignment number 3? This also has a presentation.
Microsoft Word - SMS 203_Social Meda Strategy_Assessment.docx Assessment Brief Advertising & Digital Media Faculty SOCIAL MEDIA STRATEGY SMS 203 Level 200 Assessment Brief ASSESSMENT BRIEF I SOCIAL MEDIA STRATEGY 1 File: SMS 203 Social Media Strategy Assessment Brief Author: Khodr,Z Date: 2/02/2020 Status: Final SOCIAL MEDIA STRATEGY Assessment 1 Social Media Platform Insights (Individual or Group Work) Due: Week 4 Weighting: 20% Learning Outcomes: a. Analyse and understand how social media platforms have evolved b. Investigate, interpret and report on social media insights c. Demonstrate an understand key social media trends and how it impacts strategy and campaigns Description: Based on the social media platform assigned to you research, analyse and present the following: 1. What’s changed on the social media platform in the last 12 months? 2. What’s the usage amongst different age groups 3. Research relevant examples of how brands use the platform to reach their intended audience 4. What’s likely to change in the next 12 months for the channel? Presentation • 10 mins presentation of your social platform assigned to you covering the four points above Written Submission • Prepare and write a discussion paper (500-700w) outlining the key points in your presentation (include and Intro, Body and Conclusion) with some critical analysis on the future direction of the social platform Details Submit both your written paper and presentation together in Moodle. Criterion 1: Depth of Research – 30% Fail: • Presentation and discussion paper shows research was not gathered. Ideas are under- developed. Expressions of discovery and exploration are lacking Pass: • Presentation and discussion paper shows evidence of basic research. Ideas have been documented but not developed. Expressions of discovery and exploration are limited Credit: • Presentation and discussion paper shows evidence of some research. More than 1 idea has been documented • Expressions of discovery and exploration are satisfactory Distinction: • Presentation and discussion paper shows evidence of research across a wide variety of primary and secondary sources • Attitude of discovery and exploration is evident High Distinction • Presentation and discussion paper shows evidence of research across a wide variety of primary and secondary sources • Multiple ideas are explored to a high level with multiple iterations of each idea. Attitude of discovery and exploration is richly evident Assessment Brief ASSESSMENT BRIEF I SOCIAL MEDIA STRATEGY 2 File: SMS 203 Social Media Strategy Assessment Brief Author: Khodr,Z Date: 2/02/2020 Status: Final Assessment 2 (Individual) Social Media Strategy Due: Week 10 Weighting: 40% Learning Outcomes: a. Develop and interpret creative briefs for social media projects b. Analyse creative ideas to social media communications c. Investigate, interpret and report on social media analytics and data measurement Description: Survey the current social media environment and analyse the social media strategy undertaken by a brand, product, service or organisation: • Identify a campaign for a brand, product, service or organisation that includes a social media strategy, using case study examples. Where possible use examples from the last two years. • Interpret and analyse the purpose (‘why’) of the project and the role of the social media strategy. • Discuss and outline the following: • Objectives • Audience • Selected social media channels • Social content (effectiveness) • Any other digital used (websites, blogs, apps etc) • Was the campaign successful (using analytics and data) • Provide recommendations for additions and improvements. Workload: • 1,500 words – with visual examples to be included in the Appendix Details: Project to be submitted as a PDF file to MOODLE for marking. Marking Criteria & Rubrics: Criterion 1: Relevance and quality of campaign and written solutions– 30% Fail: Incomplete and/or poor quality written solutions for each channel Pass: Complete yet basic quality written solutions for each channel Credit: Good quality written solutions for each channel Distinction: Excellent quality written solutions for each channel High Distinction Outstanding quality written solutions for each channel Assessment Brief ASSESSMENT BRIEF I SOCIAL MEDIA STRATEGY 3 File: SMS 203 Social Media Strategy Assessment Brief Author: Khodr,Z Date: 2/02/2020 Status: Final Criterion 2: Depth of reflection and analysis in written rationale – 40% Fail: Incomplete and/or insufficient reflection and analysis Pass: Complete yet simple reflection and analysis Credit: A good level of reflection and analysis Distinction: Excellent level of reflection and analysis High Distinction Outstanding level of reflection and analysis Criterion 3: Quality and insight for recommendation for additions and improvements – 30% Fail: Incomplete and/or very poor recommendations Pass: Complete but basic recommendations Credit: Competent and well-prepared recommendations Distinction: Detailed and very researched recommendations and insights High Distinction Outstanding recommendations and insights Assessment Brief ASSESSMENT BRIEF I SOCIAL MEDIA STRATEGY 4 File: SMS 203 Social Media Strategy Assessment Brief Author: Khodr,Z Date: 2/02/2020 Status: Final Assessment 3 (Group) Social Media Strategy and Campaign (Live Client Brief) Due: Week 12 Weighting: 40% Learning Outcomes: 1. Develop and interpret creative briefs for social media projects 2. Apply creative ideas to social media communications 3. Visualise creative social media concepts 4. Apply brand image and brand advocacy styles of advertising 5. Present creative ideas for social and cross-media projects 6. Investigate, interpret and report on social media analytics and data measurement 7. Evaluate presentations and respond to client feedback The Live Client Brief will be briefed to you in Week 8. Based on a real product launch the client will outline the product background, audience and market challenged. You will be asked to develop the Social Media Strategy and Social Media Campaign to present and pitch back to the client. You will need to come up with a creative idea and outline how you will execute the creative social media campaign to meet the client’s project objectives. Your Strategy and Campaign will need to cover the following: • Social media strategy that responds to the brief • Social Media Campaign • Define the audience • Provide the insights • Outline the channels • How will you execute the campaign? • What content will you create? • How will you measure the success of the idea? In addition to demonstrating understanding of the creative briefing process, concept development, visualisation techniques for social media, you must also clearly demonstrate understanding of Owned, Earned, Paid media and how each integrates and supports the others. Provide an overview of how you will define and measure your campaign. Workload: • Written report – 2,000 words • Visual pitch presentation – : 15-20 slides • 10-12 min presentation per group Details: • Presentation to client in response to brief • Project to be submitted as a PDF file to MOODLE for marking. Marking Criteria & Rubrics: \ Criterion 1: Relevance and quality of Social Media Strategy – 30% Fail: Incomplete and/or poor quality written solutions for each channel Assessment Brief ASSESSMENT BRIEF I SOCIAL MEDIA STRATEGY 5 File: SMS 203 Social Media Strategy Assessment Brief Author: Khodr,Z Date: 2/02/2020 Status: Final Pass: Complete yet basic quality written solutions for each channel Credit: Good quality written solutions for each channel Distinction: Excellent quality written solutions for each channel High Distinction Outstanding quality written solutions for each channel Criterion 2: Creative Idea and Social Media Campaign – 40% Fail: Incomplete and/or insufficient creative and campaign execution Pass: Complete yet simple creative and campaign execution Credit: A good level of creative and campaign execution Distinction: Excellent level of creative and campaign execution High Distinction Outstanding level of creative and campaign execution Criterion 3: Quality and competence of pitch presentation – 30% Fail: Incomplete and/or very poor pitch presentation Pass: Complete but basic pitch presentation Credit: Competent and well-prepared pitch presentation Distinction: Detailed and very well-prepared pitch presentation High Distinction Outstanding pitch presentation