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Please, prepare the attached assignment and include at least one citation. (250 words)

Please, prepare the below assignment. (around 250 words). Prepare EFE and Competitive profile matrix for Hershey Company. Use Mars and Nestle for competitors in the CPM. Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions Please, include at least one citation. External Factor Evaluation Example CPM Example

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Answered Same DayMay 13, 2021

Answer To:

Abhishek answered on May 13 2021

155 Votes

Running Head: MARKET ANALYSIS         1
MARKET ANALYSIS         2
MANAGEMENT MARKET ANALYSIS
Table of Contents
Table for EFE Matrix for Hershey Company    3
Table for EFE Matrix for Hershey Company    3
Competitive Profile Matrix    4
External Environment Analysis    5
References    6
Table for EFE Matrix for Hershey Company
    Key External Factors
    Weight
    Rating
    Weighted scores
    Opportunities



    1. The new innovation
    0.05
    3
    0.15
    2. The expansion at the international market
    0.30
    2
    0.6
    3. Improved supply chain
    0.20
    4
    0.8
    4. The rate of unemployment declined
    0,05
    5
    0.25
    5. The rate of expansion in the national market
    0.10
    2
    0.20
    6. The diversification of the products
    0.06
    4
    0.24
    7. Economies of scale
    0.20
    1
    0.20
Table for EFE Matrix for Hershey...

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