Please, prepare the below assignment. (around 250 words). You will begin by creating a SWOT and a BCG matrix. For the SWOT, follow Step 1 of the Learning Exercise in your text. Then, prepare a SWOT...

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Please prepare a SWOT matrix and BCG Matrix for Hershey Company. Include a narrative for each (around 250 words). Please see instructions attached.




Please, prepare the below assignment. (around 250 words). You will begin by creating a SWOT and a BCG matrix. For the SWOT, follow Step 1 of the Learning Exercise in your text. Then, prepare a SWOT Matrix for Hershey’s Company. For the BCG, use the information in the Learning Exercise in your text to prepare a BCG matrix for Hershey locating each division where you believe it represents its position relative to market share and growth.   When complete with both exercises, write a short narrative (one page or less, double space) of your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work on Hershey. In addition, include your conclusions on the Hershey’s Company as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Hershey’s Company based on integrating the work from the above models. Please, include at least one citation. (250 words) Learning Exercise - Instructions Step 1 Develop a SWOT Matrix for Hershey Company. Follow all the SWOT guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case material and your answers to Assurance of Learning Exercise 1B on page 35. BCG Matrix Example
Answered Same DayJun 03, 2021

Answer To: Please, prepare the below assignment. (around 250 words). You will begin by creating a SWOT and a...

Parul answered on Jun 03 2021
130 Votes
Internal Analysis of the Hershey Company
Strengths of Hershey Company
· One of the market leaders in the industry co
mmanding a huge market share
· Hershey is very effective with its Go To Market strategies
· Company enjoys legacy of product innovation and investment in producing newer products
· Strong base of suppliers that provides raw ingredients as per the company's guidelines thereby overcoming any bottlenecks in the supply chain
· Hershey is known for customer satisfaction score. This customer satisfaction has brought lot of loyal customers to the company thereby nourishing a strong relationship with them.
· It has established a strong dealer base where dealer promotes product and also invest in training employees to generate more leads and engage customers.
Weakness of Hershey Company
· Lack of analysis of competitors who have gained foothold in the market with their new products
· Although, Hershey is market leaders in its domain it has witnessed tremendous challenges in moving to new product segments with the present culture
· Organization faces high rate of employee attrition relative to other companies in the same industry
· Rigid organization...
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