Answer To: Page 1 of 3 MPM712, T XXXXXXXXXXAssignment 3 Criteria Inadequate/ not attempted Needs improvement...
Ishmeet Singh answered on Sep 23 2021
WOQOD PROJECT
PERSONAL RECOMMENDATION BASED ON INOVATION:
Table of Contents
5BUSINESS DESCRIPTION:
7MARKETING
9OPERATIONS:
12MANAGEMENT:
14FINANCIAL ANALYSIS
15CRITICAL RISKS
15HARVEST STRATEGY
PROJECT TITLE:
Provide Rental Hotel linens & Laundry pick & drop service.
EXECUTIVE SUMMARY:
PRODUCT:
Their unique textile products and rental services offer a complete line of linens, uniforms, mats, textile and disposable related products. Their services are provided to restaurants, hotels, country clubs, spas, health care clinics, hospitals, nursing homes, barber/beauty shops, and other retail, commercial and industrial establishments.
LAUNDRY SERVICE:
Their linen laundry service provides hotel linen cleaning for customer owned linens. They basically concentrate over 100% cotton and high thread count sheets and cotton terry processing. Removing client’s linen and laundry worries through a comprehensive outsource laundry utility program.
They have dedicated facilities for these service programs; which they are proud of. They are a full service organization that has developed a singular service system to enrich their staff, in order that staff can consider their primary responsibility, the comfort and repair of their guests. They offer a spread of textile processes to fit the client’s hotel property and conduct regular quality assurance service checks, conduct training sessions for hotel personnel and more. Their linen service are going to be targeting a sequence of 70 five star rated Hotels in Delhi/NCR.
GO GREEN:
They are into recycling. Once used and resent linens again make their way through their factories all the time and that they want to offer them a second chance. Those once beautiful sheets, exquisite table linens and stylish dinner. Their recycled cloths are again dig roughly 20×20″ squares. These cleaning cloths are available a mixture of colors and fabrics perfect alternative for cleaning and mopping.
BENEFITS OF LINEN RENTAL:
· No tying up of your precious capital on your 3-par inventory which is minimum industry standard.
· We can deliver clean linen at your door step anytime and in any number. You pay only for what you use.
· You have the luxury of renting based on your occupancy.
· Saving Interest on capital tied up on linen & inventory space.
· Saving on operational expenses. (Utilities, overheads, chemical cost etc.)
· Give your tension w.r.t. compliance and policy irregularities.
BUSINESS DESCRIPTION:
We segregated our business plan into various phases as stated below:
Source for Linens-: First, we made a list of types of linens that customers need; then we outsourced for a good manufacturer that can supply you the linens according to our customer’s specifications. We will employ the services of a Designers & consultants to help you make various designs for each type of linen.
You have to order for as many types of linen as our set capital can allow and still add to our stock regularly. For instance, for table cloth linens; we will order for at least five different colours of table cloths, made from different types of materials. This way, you will give our customers enough materials to make their choices.
Quotes from local wholesalers in Delhi only will be encouraged in our study like:
Lajpat Nagar, Nehru Place, Mohan Singh Place, Seelampur, Kinaari Bazaar & Katra Neel etc.
Plan a Means of Delivery-: Our clients place an order on the exact linens they need and the time it should be delivered to them, it is now our duty to get the linens delivered to the client’s locations. We need a means of transportation in order to get the linens over to your clients in the soonest possible time; we will employ fairly used truck to serve this purpose for our business.
Based upon the projected milestones and operations study specific number of vehicle will be employed every year.
Plan for in-house cleaning facility: Special state of the art machinery will be employed keeping in mind constraints of capital, plant layout facility, maintenance and operators costs.
Layout requirements for plant facility:
MARKETING
MARKETING RESEARCH ANALYSIS:
Target market customer identification chart:
S.no.
Star Rating
No. of Hotels (Delhi)
No. of Hotels (Gurgaon)
No. of Hotels (Noida)
1
5 star
47
21
3
2
4 star
75
57
19
3
3 star
88
-
-
Target Segment:
5 star
71
4 star
151
Total
222
Average no. of rooms =150
Total no. of rooms = 33300
No. of Linen Bedsheet required = 3 per room [Industry standard]
Total units needed = 99900 or 100000 units approx.
Following is a detailed list of Hotels with relevant no. of rooms:
Target Market Identified - Target market are the clients end consumer to which the corporate wants to sell its end products too. Target marketing involves breaking down the whole market into various segments and planning marketing strategies accordingly for every segment to extend the market share.
Importance of Bed sheets in Hotels
Many hotels use organic, fair-trade cotton sheets and bed linens with a high thread-count (TC) – this guarantees that their customers have the foremost comfortable (softest, most breathable, etc.) sleeping experience and being organic, the sheets don't cause any irritation or other issues for guests with sensitive skin. Organic bedding production may be a relatively “small” market and there are only a couple of certified, fair-trade boutique brands that meet these stringent criteria.
Importance of Delhi Region
Delhi is that the capital of the Republic of India and also a state for administrative purposes. it's one among the most important metropolises within the country. Delhi shares its borders with the states of Uttar Pradesh and Haryana. It’s the centre of international politics, trade, culture and literature in India. Delhi has a beautiful land market and may be a preferred tourist destination. due to its location, connectivity and rich cultural history, Delhi has always been a major tourist attraction of the country. Delhi Metro is that the seventh busiest metro rail network within the world with 178.9 million people having used the service in 2017.The Government of Delhi has been committed towards creating a progressive business environment. The new Industrial Policy 2010-21 aims to supply a conducive environment for knowledge-based and hi-tech IT/ITeS industries in Delhi. consistent with the Department of commercial Policy & Promotion (DIPP), FDI inflows in Delhi, including a part of Uttar Pradesh and Haryana, stood at US$ 79.76 billion from April 2000 to June 2018.
That’s why; we've targeted Four & Five Star Hotels in Delhi NCR region Only
Market Size and Trend- According to the source, below table describes the market size of Hopitality Industry in Delhi NCR region:
Star Ranking Hotels
Delhi
Gurgaon
Total
5 Star Hotel
47
21
68
4 Star Hotel
75
57
132
Total no. of Hotels
122
78
200
As per the information provided by many hotels, we have taken average number of rooms per Hotel is 150. Therefore, Estimated Total number of rooms will be around 30000 rooms which will be the exact market size of the business.
Competition-
As such there is no Organization or Company which is in...