Assessment Task 3: Written Proposal and New Venture Pitch (50%) Part B – New Venture Pitch (25%) Criteria HD (High Distinction) 80-100% D (Distinction) 70-79% C (Credit) 60-69% P (Pass) 50-59% F...

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Assessment Task 3: Written Proposal and New Venture Pitch (50%) Part B – New Venture Pitch (25%) Criteria HD (High Distinction) 80-100% D (Distinction) 70-79% C (Credit) 60-69% P (Pass) 50-59% F (Fail) less than 50% Persuasive communication of venture idea to a targeted audience Pitch communicates the new venture idea in a manner which is very clear, highly persuasive and appropriately detailed. Uses language and concepts which are targeted to the specific audience and demonstrate a depth of knowledge and consideration of the issues at hand. Pitch communicates the new venture idea in a manner which is clear and persuasive. Uses language which demonstrates important knowledge and understanding of the issues at hand. Pitch communicates the new venture idea in a manner which is informative and has some persuasive components. Mostly uses language which indicates some relevant knowledge about key issues. Pitch communicates the new venture idea in a manner which is descriptive, but lacks persuasiveness. Uses language appropriate for a general audience, rather than a targeted audience. Pitch communicates the new venture idea in a manner which is unclear and does not inform or persuade the audience. Pitch is not appropriately targeted and nor does it demonstrate sufficient knowledge or consideration about the issues at hand. Engaging speaking skills Student demonstrates excellence in all facets of speaking and presenting. They are confident, eloquent, and knowledgeable in their delivery. Student demonstrates very good skills in all facets of speaking and presenting. They are appear to be confident and knowledgeable. Student demonstrates satisfactory skills in all facets of speaking and presenting. They have areas of improvement they can work on in terms of their confidence and knowledge. Student demonstrates under-developed skills in speaking and presenting. They are not as confident or knowledgeable and this is perceptible to the audience. The student does not demonstrate any of the skills and has missed the mark in their pitch presentation. It is evident that they have limited to no understanding of the requirements, and/or that they have not adequately prepared. Creative approach used to present ideas The presentation format is highly creative and innovative in conveying the new venture idea. Technology is used in a manner which greatly enhances the presentation. The presentation format is creative and conveys the new venture idea in an innovative and effective format. Technology is used in a manner which aids the presentation. The presentation format includes some creative elements, however there are also some areas where creativity and interest are lacking. The student makes use of appropriate technology where appropriate. Minimal creativity is used to present ideas. No technology is used to complement the presentation. The presentation lacks creative purpose, meaning that the pitch is dull and not well received. Feedback: TOTAL: / 25 Assessment Task 3: Written Proposal and New Venture Pitch (50%) Part A – New Venture Written Proposal (25%) Criteria HD (High Distinction) 80-100% D (Distinction) 70-79% C (Credit) 60-69% P (Pass) 50-59% F (Fail) less than 50% Justification of the new venture idea The new venture idea outlined in the Written Proposal is highly succinct and informative. The justification of the idea draws upon relevant theory and research and convincingly articulates how the proposed venture will effectively address the identified problem area. The new venture idea outlined in the Written Proposal is succinct and informative. The justification of the idea draws upon relevant theory and research and convincingly articulates how the proposed initiative will effectively address the identified problem area. The new venture idea outlined in the Written Proposal is informative. The justification of the idea draws upon some areas of relevant theory and describes how the proposed initiative will address certain aspects of the problem. The idea outlined in the Written Proposal is adequate. The justification of the idea relies on limited theory to describe how the proposed initiative will address the identified problem. The Written Proposal does not outline the new venture idea effectively. The idea lacks justification as to an existing problem that needs to be addressed. Analysis of the contextual factors that have given rise to this venture Clearly identifies and explores in detail the contextual factors that have given rise to this venture. Discussion includes, but is not limited to, a consideration of: the motivations of organisational actors, the needs of stakeholders and societal changes. The proposal strongly links the identified factors with the proposed venture. Clearly identifies and explores the contextual factors that have given rise to this venture. Discussion includes a consideration of the motivations of organisational actors, the needs of stakeholders and societal changes. The proposal makes relevant links between the identified factors and the proposed venture. Explores the contextual factors that have given rise to this venture. Discussion includes a consideration of at least two of the following: the motivations of organisational actors, the needs of stakeholders and societal changes. The proposal makes some reasonable links between the identified factors and the proposed initiative. Identifies one or more contextual factor/s that have given rise to this venture. The limited discussion includes a consideration of at least one of the following: the motivations of organisational actors, the needs of stakeholders and societal changes. The proposal makes adequate links between the identified factor/s and the proposed venture. The Written Proposal does not adequately identify and explore the contextual factors that have given rise to this venture. The proposal makes insufficient or incorrect linkages between the identified factor/s and the proposed venture. Determination as to how the venture will obtain the necessary resources to both initiate and sustain itself Strategies for resource attainment during the proposed venture’s start-up phase as well as realistic modelling of operational sustainability are demonstrated using realistic assumptions that are based on information from a range of highly credible and evidence-based sources. Strategies for resource attainment during the proposed venture’s start-up phase as well as realistic modelling of operational sustainability are demonstrated using realistic assumptions that are based on information from more than one credible and evidence-based source. Strategies for resource attainment during the proposed venture’s start-up phase as well as realistic modelling of operational sustainability are demonstrated using assumptions that are based on information from at least one credible source. Strategies for resource attainment during the proposed venture’s start-up phase as well as realistic modelling of operational sustainability are demonstrated using assumptions that are based on information from at least one external source, but the source is not credited. The proposed venture’s initial resourcing and ongoing financial sustainability are not sufficiently demonstrated as modelling is unclear, inaccurate and based on unrealistic assumptions. Identification of key sources of support and/or collaborators and why they are important to the venture Identification of least three potential sources of support or collaboration to assist in the rollout of the new venture. Well-reasoned justification in choosing these sources of support / collaborators and explanation as to how they will contribute to the venture. Identification of at least two potential sources of support or collaboration to assist in the rollout of the new venture. Clear justification in choosing these sources of support / collaborators and explanation as to how they will contribute to the venture. Identification of at least one potential source of support or collaboration to assist in the rollout of the new venture. Some justification is given for why these sources of support / collaborators have been chosen. Identification of a potential source of support or collaborator and a basic explanation as to how this will contribute to the new venture. No Identification of a potential source of support or collaborator, or the resource or collaborator identified is not justified. Feedback: TOTAL: / 25 Page 1 of 2 BUMGT5977 Innovation and Entrepreneurship Assessment Task details Assessment Task 3: Written Proposal and New Venture Pitch (50%) Purpose of the task: The objective of this assessment task is for students to develop and present a proposal for a new venture either within an existing organisation or as an entirely new business opportunity. Students will be presented with four problem/opportunity areas based on the following: a) intrapreneurial opportunity within an existing business; b) entrepreneurial endeavour within a broader commercial context; c) opportunity within a public sector context; and d) a social or ‘wicked’ issue identified at the community level. Students will work on this task individually and will choose ONE (1) of the above contextual scenarios for this