TOPIC: Measurement: Scaling, Reliability and Validity chapter in your textbook....

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TOPIC: Measurement: Scaling, Reliability and Validity chapter in your textbook.  https://drbuc2jl8158i.cloudfront.net/vs/ss20/ss20_VS_Sekaran_Research_Methods_for_Business_8e/videos/Chapter_13_Measurement_of_Variables_Scaling_Reliability_and_Validity.html Read Exercise One: Nominal Scale Let us take a look at another variable that lends itself to nominal scaling – the nationality of individuals. We could nominally scale this variable in the following mutually exclusive and collectively exhaustive categories. American Australian Chinese German Indian Japanese Polish Russian Swiss Zambian Other Note that every respondent has to fit into one of the above 11 categories and that the scale allows computation of the numbers and percentages of respondents that fit into them.  Suggest two variables that would be natural candidates for nominal scales, and set up mutually exclusive and collectively exhaustive categories for each. Exercise Two: Ordinal Scale What is the highest degree or level of school you have completed? • Less than a high school diploma • High school degree or equivalent • Some college, no degree • Associate degree • Bachelor’s degree • Master’s degree • Doctorate degree (PhD) Suggest two variables that would be natural candidates for ordinal scales, and set up mutually exclusive and collectively exhaustive categories for each. Exercise Three: Measurement Measure any three variables on an interval or a ratio scale. Exercise Four: Variable Mention one variable for each of the four scales in the context of a market survey, and explain how or why it would fit into the scale. Exercise Five: Measurement Instrument Develop and name the type of measuring instrument you would use to tap the following: Which brands of toothpaste are consumed by how many individuals? Among the three types of exams – multiple choice, essay type and a mix of both – which is the one preferred most by students? To what extent do individuals agree with your definition of accounting principles? How much people like an existing organizational policy. The age of employees in an organization. The number of employees in each of the 20 departments of a company.   Rubric for this assignment: Criteria Level 3 5 points Level 2 3 points Level 1 1 point Level 0 0 points Criterion Score Demonstrates knowledge and understanding of course content. · A comprehensive grasp of the subject matter is demonstrated, including understanding of relevant concepts and theories related to the topic. · Shows evidence of ability to draw conclusions from concepts learned. · A basic grasp of subject matter is demonstrated. · Shows minimal evidence of drawing conclusions from concepts learned. · Most of the content does not demonstrate an understanding of the lesson's  References to the Text and/or additional resources. · Added 3 or more references to the text or other resources within their response. · Follows appropriate APA formatting with minor errors. · Added 1-2 references to the text or other resources within their response. · Follows appropriate APA formatting with some errors. · Added 1 or fewer references to the text or other resources within their response. · Attempts appropriate APA formatting with multiple errors.