Issues for Debate Google’s Development of Alphabet, Inc. Strategy Formulation and Implementation In lieu of the current discussion questions at the end of the “Issue for Debate” on page 326 regarding...

Running Head: ISSUES FOR DEBATE        1
ISSUES FOR DEBATE         8
GOOGLE’S DEVELOPMENT OF ALPHABET, INC. — STRATEGY FORMULATION AND IMPLEMENTATION
Table of Contents
Introduction    3
Q1.    3
Q2.    5
Q3.    6
Conclusion    7
References    8
Introduction
Google Inc. has remained a renowned, successful corporation. In order to achieve profits and remain a leading force in the search-engine environment it is important to concentrate the company on continuous organizational growth and development. Keeping the knowledge about ethical issues relating to human rights and also the modernization of a more effective R&D department have been the key guidelines that will strengthen strategies that can help the company's long-term economic excellence and viability. Google's strategy will be to strengthen vulnerabilities, reinforce its position against threats and use its strengths by capitalizing on these opportunities.
Q1.
A new organizational structure, such as Alphabet, generally provides three benefits from the perspective of ambidexterity—
i. A Common Structure for Ease of Multiple Operations
It is to be noticed how sometimes Internet companies call "new alpha" almost everything, even after this has proven marketable. In fact, it can be used as a "disclaimer" by these organizations in the early stages of new and potentially risky ventures. They also actually mitigate the riskiness of a new company so that its core brand is "safe." The new structure, by contrast, allows a thorough experiment without putting the core brand at risk (Sullivan, J2015).
For instance, imagine a self-driving car (or some other bold venture) in the first weeks of its launch would cause a fatal accident. This horrible result certainly would have affected the auto vertical, but the effect on the core search brand would have been minimized. On the other hand, the success of the car business might bring good shine on the other verticals. The new structure enables them to be small while remaining large.
ii. An Improvised Structure Decreases the Obstacles for Company Growth and Expansion
The new structure of the company also makes it much easier to form and purchase new companies. Transparent reporting gives shareholders what they want. Moreover, a modular structure reduces the challenges of integration (ABC News, 2018). Subsidiary formation, acquisition and selling were features of the purchase experiment. An umbrella structure increases "ambidexterity" M&A in a technology company–it makes it more flexible and agile.
iii. It impact the Capabilities in the Subsidiaries in context of their existent Environment
Most innovations have cultures characteristic of that of a start-up that are driven by innovation and science. However, many have trillions of dollars in core enterprises. As some Google agencies such as AdWords grow, it may be appropriate to adopt a...