Please include a short essay XXXXXXXXXXword maximum) in response to only ONE of the following questions (that is, choose either: 1a, 1b, 2a, 2b,OR 3). 1.) Digital and social media continues to be a...

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Please include a short essay (200-300 word maximum) in response to only ONE of the following questions (that is, choose either: 1a, 1b, 2a, 2b,OR 3).
1.) Digital and social media continues to be a huge focus and priority in marketing, advertising and media.
a.) How do you think social media has changed the way companies interact and/ or build relationships with their consumers and vice versa?
OR
b.) Do you think it’s a positive or negative shift for consumers? For brand marketers? Explain your answer.
2.) Advertising professionals often describe their jobs as multi-faceted and constantly evolving to keep up with newly emerging consumer trends, new product innovations, a complex customer journey and fierce competition among brands.
a.) What specifically draws you to the disciplines of marketing, advertising and media?
OR
Answered Same DayApr 22, 2021

Answer To: Please include a short essay XXXXXXXXXXword maximum) in response to only ONE of the following...

Sudipta answered on Apr 22 2021
163 Votes
2
TOPIC CHOSEN: 1. (a) How do you think social media has changed the way companies interact and/ or build relationships with their consumers and vice versa?
Introduction
Social media is one of the most emerging marketing platforms used by organizations nowadays. This essay is focused on determining whether the relationship-building process among customers and companies has changed due to social media or not.
Discussion
Social media platforms have leveraged the marketing approaches performed by companies in a significant way. In recent times, it can be found that companies are more concerned with social media marketing over traditional marketing. Balakrishnan, Dahnil & Yi (2014) stated that people of the current generation get highly motivated by the marketing...
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