Please I want be in very basic words do not put a lot of academic words

Advertisement plays a vital part in today’s competitive environment, we will find maximum of organizations big or small tries to attract their customers and leave a last longing impression in the minds of their target customer. Some go for print advertisement other go for audio visual advertisement on television, internet etc. The advertisement on which I am going to present my paper is “Axe Susan Gleen commercial” the link for the same commercial is http://www.youtube.com/watch?v=YRB0i9-AUQs
The commercial is being aired by AXE wherein they are trying to advertise a new product “AXE phoenix” by making customers aware about the introduction and existence of their new product in a very different way i.e. before this advertisement AXE was quite famous for their brand being advertised with a lot of sexual content wherein girls were always portrayed as a crazy, easily attractable (if they get attracted to a man or for that matter zombie because the counter part use AXE product than I believe that they are taken as easily attractable) chaser or followers who chase everyone who use any AXE product whether it is perfume, deo, hair related product, shower gel or face products etc. This time AXE came up with a very new and unique concept wherein they have Kiefer Sutherland the famous Canadian actor, director and producer who is best known for his portrayal of Jack Bauer in the Fox series 24 narrating about his The girl with the lines- "I remember her; not A girl, but THE girl…… and the message ends up with “……If I could do it again, I’d do it differently”. These lines sincerely reflects the true and pure emotions and thinking of a guy for a girl, to reach out for her love; here AXE has beautifully linked their message of getting reborn from its ashes (in the ad it meant from the past) and projected their product Phoenix in a very new and sensuous way.
AXE generally don’t go for celebrity endorsement, they go for making loud ads but...