Please have Carlos Holmes as my expert, Carlos has been working on this weekly ongoing project and understands the content (Apple Corp.) Based on the information that you have collected about your...

RUNNING HEAD: APPLE

Apple
Student’s name
Name of the Institute
APPLE 2
Contents
Introduction ....................................................................................................................................................... 3
Corporate Strategy Followed by Apple ....................................................................................................... 4
Appropriateness of the Strategy ................................................................................................................... 6
References .......................................................................................................................................................... 7
APPLE 3
Introduction
On April 1, 1976, Apple Inc. (formerly known as Apple Computer, Inc.) was founded
by the joint effort of three people - Steve Jobs, Steve Wozniak and Ronald Wayne. It was
founded in Cupertino, California to cater to the personal computer needs of the customers.
But later it diversified itself, entered new markets and started manufacturing other products
like - Apple iPod (music player), Apple iPhone (smart phone), Apple iPad (tablet computer)
and Apple Television.
Apple right from its birth has always worked towards developing new and better
products for its global audience to achieve maximum customer satisfaction. Due to the same
reason, it follows a ‘Global Corporate Strategy’, i.e., it operates in countries all over the
world and markets its product similarly in all the regions. Due to this it has the same brand
name/ image across all the countries. Moreover, instead of going for a single strategy, it has
adopted ‘Global Quantum Strategy’ or in other words what is termed as ‘Strategic
Ambidexterity’. Under this type of corporate strategy, the firms adopt contradictory or
distinct strategic features but balance them in a way that it results in greater innovation and
output rather than failures. Apple’s strategic profile too contains different aspects but the firm has
managed to maintain equilibrium among these (Park, 2013, pp 892).
Moreover, if we analyze the corporate strategy and the leadership at...